After the past few months of lockdowns, restricted hours and staff furloughs, London’s commercial sector has been heavily impacted and changed dramatically. Now, Londoners are looking to the future and finding creative solutions to stimulate recovery.

Launched last month, the #BecauseImALondoner campaign is a new citywide initiative designed to restore consumer confidence and urge sustainable, responsible recovery in consumer spending. To support London businesses with this goal, Salesforce has joined forces with London & Partners to develop a platform through which local businesses can coordinate and receive support.


London & Parters and the London Alliance

London & Partners are the international trade, investment and promotion agency for London. They are also the brains behind The London Alliance, a community of businesses from across the city who are united in their effort to reinvigorate London’s economy by building consumer confidence, sustainability and responsible spending. 

The Alliance runs on a platform powered by Salesforce that is open to any London business that wishes to enrol in the #BecauseImALondoner campaign and leverage the campaign’s assets. 


What is the idea behind #BecauseImALondoner and how does it support business recovery?

Centred around boosting economic activity in London, this campaign is encouraging further support from across London’s business ecosystem and seeks to inspire large brands, small businesses and Londoners to join in and be part of building a responsible part of promoting consumer confidence. The campaign also aims to protect London’s unique culture and lifestyle from any further economic impact. London has always been a magnet for creative and entrepreneurial minds and the recent restrictions have highlighted just how tenacious the spirit of the city really is. 

To give Londoners the confidence to go back out and participate in the local economy again, the campaign messaging focuses on:

  1. Letting London residents know that as businesses begin to open safely, the campaign helps Londoners to feel confident that going out and spending locally is safe and the right thing to do.
  2. Highlighting the link between local businesses and Londoners and the importance of solidarity in achieving financial and cultural recovery.



To help centre this messaging, the London Alliance online portal hosts a range of #BecauseImALondoner free-to-use downloadable assets, including: 

  • A campaign toolkit: As soon as you join, you receive access to a range of tools that will help you communicate with your contacts and networks.
  • Communication and content: Businesses will be provided with a range of resources that will help inspire customer confidence, including shareable video and social media content. 
  • Support in local promotion: #BecauseImALondoner takes a community-led, grassroots approach to achieving economic growth. After all, what has always made the London cultural and economic scene so vibrant is the community that supports them.

These resources and guides are updated regularly, and are driven by industry insights, in coordination with national and local government.


Salesforce supports SMEs through the London Alliance’s #BecauseImaLondonder campaign

The campaign’s online platform where all the ongoing campaign activations are hosted and shared was created using Salesforce’s Community Cloud solution. This software enables businesses of all shapes and sizes to easily build and launch branded portals, knowledge hubs, forums and individual sites to engage with their customers with just a few clicks. Powered by CRM, these online communities can easily be connected with your customer data to build personalised experiences and extend a bridge between your business and the community that surrounds it. 

Laura Citron, CEO of London & Partners, said: “Having Salesforce’s platform has been a gamechanger for the campaign, providing a reliable way to get our marketing assets out to thousands of SMEs free of charge, while providing us with the analytics to determine which resources are proving most helpful.”


Want to know more and get involved?

If you are one of the many small businesses looking for a road to recovery or just general support in getting your organisation back on track, join the alliance and get involved.

For more information on how the Community Cloud software works watch our demo or head here for a closer look.