Jamie Merrick is Director of Strategic Solutions at Salesforce Commerce Cloud, responsible for facilitating new retail technologies into the EMEA region. He has been working for over 15 years in the retail space, with a primary focus on digital commerce. He has held a number of Commerce management roles for brands including kitbag, Brora and, many more.
We all know that omni-channel is essential for retail.
But getting it right can feel like needing something close to omniscience. Intimate knowledge of the physical and digital sides of your business is vital if you're to successfully weave them together into the unified shopping experience your...