Musidora is Head of UK Energy and Utilities for Salesforce. This sees her working with customers to digitally transform their businesses and gain greater insights into their own customers. She has been selling and leading teams within the IT industry for over 20 years, both within the UK Enterprise Private and Public sectors. Musidora is passionate about supporting more women in the STEM industries and is an active mentor, coach and sponsor for women in sales. She won the Best Sales Mentor category at the EMEA Women in Sales Awards 2018.