SVP & General Manager, EMEA, Salesforce Marketing Cloud
Paul Smith is the General Manager, EMEA for the Salesforce Marketing Cloud. In his role, he is responsible for defining and implementing sales strategies, securing reference wins, and building strong, scalable teams.
Prior to joining Salesforce, Paul served as Managing Director for Techlightenment, a social technology business that enables clients to implement social commerce, social CRM, and targeted advertising campaigns.
With almost two decades of experience in the industry, Paul is often sought to speak at industry conferences and events, where he shares how brands can leverage social media to build better relationships with their customers.
There has never been a more exciting time to be a marketer. Cloud, social, mobile, IoT and artificial intelligence technologies are transforming the customer experience, and companies across EMEA....