Simon Mulcahy is the Chief Marketing Officer at Salesforce, where he leads Salesforce’s global marketing organization and is responsible for driving market leadership, global awareness, demand generation, strategic events and communications for Salesforce.

Mulcahy has held numerous leadership roles at Salesforce. Most recently, he built Salesforce’s Financial Services vertical go-to-market and product strategy, launching the Financial Services Cloud. Prior to this, Mulcahy founded and led Salesforce’s Strategic Innovation Practice, "Ignite,” helping Salesforce’s top customers reinvent business and operating models.

Until 2008, Mulcahy was Head of Technology Industries of the World Economic Forum (known for its annual summit in Davos that attracts CEOs and world leaders). In that role, he worked closely with CEOs of leading global technology companies, as well as prominent thought leaders and government leaders.

Earlier in his career, Mulcahy was a strategy consultant, and before that, a British Army Officer. Mulcahy has an MBA from Columbia University, London Business School and INSEAD, and an honors degree in economics & politics. He speaks fluent French and German, and is a Global Leadership Fellow of the World Economic Forum.


Nina leads a new global business in the Centrica Group responsible for developing technology-led home management products and services, centering on energy, heating and monitoring. Her key focus is on putting the customer at the heart of Centrica, and transforming the business through innovation. She successfully led the launch of the Hive Active Heating™ smart thermostat and the acquisition of AlertMe, the technology platform underpinning our ‘Internet of Things’ activities.

Previously, Nina was Commercial Director at British Gas responsible for all brand, marketing, product development, digital, sales and insight and she ran one of British Gas’s home services businesses delivering electrical, plumbing and drainage services across the UK, including the Dyno-Rod franchise.

Nina previously worked in management consulting across multiple sectors and countries. Before joining British Gas, she was a partner at McKinsey & Co serving clients globally. For over 20 years, she worked in various sectors and markets around the world, covering media, energy and healthcare.


Oliver is responsible for the executive leadership of The Challenge. He joined the organisation in 2014 following twenty years in the Royal Marines, serving in Bosnia, Northern Ireland, Iraq and Afghanistan, including in command of the coalition forces in Nad-e-Ali District, Helmand Province. He also worked on the personal staffs of the Chief of Defence Staff and Ministers. His final military job was as a colonel, leading one of the courses at the UK’s Defence Academy.

Oliver is married with two sons aged 11 and 8. He has a degree in geography from Jesus College, Cambridge.


Tony Prophet is chief equality officer of Salesforce. He leads the company’s equality initiatives, focusing on gender, LGBTQ and racial equality to ensure that Salesforce reflects the diversity of the communities it serves. He is a member of the company’s executive committee, reporting to Chairman and CEO Marc Benioff.

Prior to joining Salesforce, Prophet served as Microsoft's corporate vice president of Education Marketing, where he defined the Microsoft Education business model, channel and market strategy. He was co-executive sponsor of Blacks at Microsoft (BAM) and founding executive of BlackLight, an organization empowering black marketers at Microsoft. Prior to Microsoft, he led operations for HP’s Printing & Personal Systems business as a senior vice president. He also held executive positions at United Technologies Corporation (UTC), Honeywell and was a partner at Booz Allen Hamilton. Prophet serves on the board of directors of Gannett and is chairman of the Transformation Committee.

Throughout his career, Prophet has worked as a champion for human rights and social justice, including protecting the rights of young workers, educating female workers on health issues in developing countries, improving schools for children of migrant workers and addressing the root causes of migratory worker flows. He is also passionate about community service, focusing on ensuring low-income teens get college educations, as well as improving health care for children and HIV-positive women in the San Francisco Bay Area.

Nagore Fernandez is Head of Clinical Services – Europe for Ashfield, part of UDG Healthcare plc. Ashfield is a leading provider of innovative, flexible and scalable Patient Support Programmes, with over 15 years’ experience in designing and delivering a wide range of patient centric programmes. Nagore is responsible for the development of clinical services strategy and market expansion. Nagore is a Clinical Pharmacist, holds a Masters in Clinical Research and has over 10 years’ experience in the field.

Craig Walker joined Shell Downstream as Global CIO in July 2014. He came to this role following an assignment in Shell Trading and Supply, where he served for 6 years as the Global CIO based in Houston, Texas. He is also a member of the RDS IT Executive.

He has nearly 28 years’ experience with Shell, in both the Upstream and Downstream IT functions. During this time, he has had overseas assignments in Colombia, Dubai, Saudi Arabia, South Africa, the USA and worked in the UK in both London and Aberdeen.

Craig, who graduated in Chemical Engineering and joined Shell in 1981, also spent five years from 1998 with KPMG Consulting, where he managed strategy, large system implementations and process change programmes for major global clients.

Craig now lives in London with his wife and has two daughters (27, 26) and a son (23). His interests are wide and varied; with top of the list being sports, theatre, music, travel, good food and great wine.


Richard Beaven has worked in Financial Services for over 30 years with major leadership roles at Barclays, Bank of New York, Thomson Reuters, Lloyds and he is now the Distribution Director at Swinton Insurance, one of the UK’s leading insurance brokers.  He leads 3,000 staff across the UK. He is responsible for the retail distribution, the commercial insurance and specialist lines businesses.

Richard is a Trustee of Stonewall, the LGBT charity and co-founded LINK, the LGBT insurance network. He is an Executive Fellow of the University of Essex.  He is passionate about all aspects of diversity and inclusion and is a regular panel speaker at business events.


Saurav Chopra is the CEO and Co-Founder of the UK’s leading employee engagement platform, Perkbox (, which is ranked the second fastest growing UK startup in the Startups 100 list.

Prior to Perkbox, Chopra helped technology businesses Bytemobile and Amobee grow and scale, both of which later exited to Citrix and Singapore Telecom for $435M and $321M respectively. Prior to that, Chopra worked with Yahoo! and Deloitte Consulting in business development roles across Europe and the United States.

Chopra studied electrical engineering at the Indian Institute of Technology and completed an MBA at the London Business School. He is a innovative thought leader,  passionate about helping businesses of all sizes to boost the physical, emotional and financial wellbeing of their teams.


Lee Bonniface joined Canon in 2006, previously he had various sales and marketing roles at companies including Orange Mobile and Mars Confectionery.

His first role at Canon was with Canon UK, where he was UK Sales Director, before taking the role of Country Director in Canon UK in 2009, where he responsible for leading all sales, service and marketing areas of the UK market. In 2014 Lee joined Canon Europe to lead the EMEA based Corporate and International Accounts. He then moved to lead the transformation of Canon Europe’s EMEA Consumer Business, focusing on driving and improving capabilities around CRM, eCommerce, Digital Marketing and Social Engagement, to ensure Canon becomes a consumer centric digital organization and the leading player in the imaging world.


Alessandro Stanzani was appointed Head of Consumer Imaging Group for Canon Europe in January 2014. He has overall responsibility for the consumer imaging business for Europe, Middle East and Africa, which includes delivering the best imaging solutions within these markets to retain Canon’s leadership position, and driving growth in new areas such as consumer services.

Alessandro has worked for Canon for 22 years, moving from Canon Italia in 2000 to join Canon Europe. He joined Canon Italia in 1992 as a Video Product Manager and in 1996 was promoted to Photo and Video Marketing Manager. Alessandro then transitioned to Canon Europe to head up Marketing in EMEA for Consumer Imaging Group for a five year period. He then assumed responsibility for Canon Consumer Imaging in the UK for a further four years.

Prior to his current role, Alessandro was Head of Corporate & International Retailers and Deputy Head of Consumer Imaging Group, Canon Europe, from 2009 to 2013, where he led the development of a European sales approach for consumer products.


Tim's responsibilities include using digital technology to help drive product innovation and process improvements within IATA and across the industry.  Tim is a member of the IATA Ideation Hub, which is an industry change program that aims to transform the entire passenger journey through the implementation of innovative solutions. Areas of specialization include digital strategy, API’s, internet of things, artificial intelligence and wearables.

In addition, Tim hosts the bi-annual IATA CIO Forum which brings together Airline and Airport CIOs and senior IT executives to leverage digital transformation for the aviation industry.

Previously, Tim managed enterprise platforms, such as SAP, Salesforce and Sharepoint.  Tim is based in Geneva, Switzerland.

John is the Head of IT and Informatics and is responsible for the Concern Groups Salesforce implementations. He also looks after the day to day management of the groups IT and Data Teams and is responsible for the co-ordination and delivery of the organisations range of infrastructure and IT systems and for strategically aligning information management systems with the needs of the organisation. Previously, John worked as a Technical Architect within the NHS and has held various management positions within both the private and public sector.

Matthew is an Enterprise IT Architect, providing IT architecture leadership across Eli Lilly & Company. He is responsible for technology architecture, which involves defining and maintaining the target state, through the creation of a reference architecture, principles, standards, positioning and patterns.

Matthew also provide the architecture leadership for Cirrus, a CTO sponsored organisation which acts as the delivery engine for Enterprise IT Architecture, with the aim to identify, embed and scale emerging and transformative technologies.Cirrus owns and supports the following enterprise technologies:, PaaS, Heroku PaaS, Contentful CMS, GitHub, CloudBees, Checkmarx and Slack.


Named one of 10 Women to Watch in Tech in 2013 by Inc. Magazine, Vivienne Ming is a theoretical neuroscientist, technologist and entrepreneur. She co-founded Socos, where machine learning and cognitive neuroscience combine to maximize students' life outcomes. Vivienne is also a visiting scholar at UC Berkeley's Redwood Center for Theoretical Neuroscience, where she pursues her research in neuroprosthetics.

In her free time, Vivienne has developed a predictive model of diabetes to better manage the glucose levels of her diabetic son and systems to predict manic episodes in bipolar sufferers. She sits on the boards of The Palm Center, Emozia, Engender, and Genderis Inc., and is a Chief Science Advisor to Cornerstone Capital, Platypus Institute, Shiftgig, and Bayes Impact. Dr. Ming also speaks frequently on issues of LGBT inclusion and gender in technology. Vivienne lives in Berkeley, CA, with her wife (and co-founder) and their two children.

As Technical Director for Customer Products at the Financial Times Richard is responsible for all of the FT's customer facing digital publications including

Darrell Sansom, Chief Marketing Officer, AXA UK and Ireland, leads strategies for brand, innovation, customer experience and digital at AXA – the number one insurance brand in the world.

Darrell has over 27 years’ experience in the insurance industry, beginning his career as a broker before joining Commercial Union for 10 years. In 2001, Darrell joined AXA where he held a number of leadership positions – including Regional Manager for AXA in Scotland and Head of Partnerships – before becoming Managing Director of AXA Business Insurance in 2011. After leading the business through six years of impressive growth, a digital transformation and multiple award-winning marketing and communication activities, Darrell took up his current role on the Executive Committee for AXA UK and Ireland.

On top of his day job, Darrell’s an executive sponsor and champion of diversity and inclusion in the workplace. He’s also frequently invited to share his knowledge as a featured guest speaker and judge at industry events.

Darrell’s a firm believer in professionalism within the insurance industry and a keen advocate of customer transparency and using digital to better inform and support the insurance market.


Extensive experience across a variety of industries including  IT, Oil and Gas and Retail,  undertaking a number of roles  (Global and European) which focussed on delivering superior operational performance through large scale change to improve the customer experience and profitability, while driving improved employee engagement through active involvement in the change process.

In addition to operational and change expertise, experience in customer experience management, digital transformation, business process design (six sigma/lean), contact centre / customer services operations and complaint handling.

Current position is Head of Customer Fulfilment Operations, John Lewis and previous position Executive Director Customer Experience and Change Director at Centrica.  I also hold a non-executive director board position for a housing charity in West London.

Outside of work I enjoy both tennis and piano and spending time with my two children!


Simon has been working with the Salesforce application since 2009 within the admin development, business strategy and leadership area covering the Sales, Service and Communities Platforms.

Having recently worked for a $1 billion organisation where Simon was the driving force behind their migration to Lightning in March 2016 and therefore has first-hand experience in the Lightning Experience at all levels.

Simon is also the Leader of the Scotland User Group which was founded in 2013, a User Group which encourages Salesforce users to network and share best practice.

You can follow Simon on twitter @SimonDriscoll1 along with the Scotland User Group @SFDCScotland.


Lee is the Global Chief Experience Officer of Crabtree & Evelyn, joining the company in late 2016. Lee’s role is wide-ranging and is dedicated to putting experience strategy at the heart of the business. Previous to Crabtree & Evelyn, Lee  spent most of his career agency-side.

Lee was the Managing Director of Huge London where he oversaw the growth of the London office. Previous to Huge, Lee was a Managing Partner at DDB, Client Services Director at SapientNitro for 8 years. Lee also had stints in branding and also ran digital for two series of Big Brother whilst at Endemol UK.

Neil Procter is Global Head of CRM at Centrica Connected Home which brings the Hive brand to market. Neil is responsible for selecting and delivering the customer technology that drives Hive marketing, sales, fulfilment, billing and customer service. Prior to Centrica, Neil lead the delivery of high profile CRM projects for News UK, General Motors and many others.

With over 10 years experience in the Water Industry across the Irish and UK Water sectors, Don currently Heads up Anglian Water’s Wholesale Market Services Department.   Anglian Water provide water and water recycling services to over 6 million domestic and non-domestic customers in the East of England and Hartlepool Regions.  Anglian Water own and operate over 112,000 km of pipework and are the largest water supplier by geographical area in the UK.

With the biggest competitive water market in the world opening in April, Don leads the team responsible for providing wholesale services to new retail customers and also interactions with the Central Market Operating Systems (CMOS). His background includes smart metering, competition compliance, service delivery in a business to business environment and strategic transformation.

Leigh Phillipson is the Sales Director for Treatwell which is Europe’s largest hair and beauty booking platform. Treatwell seamlessly connects over 10 million customers a year with 25,000+ partner salons and spas across 11 countries. Previous to this Leigh worked for 6 years as the International Sales Director for Just-Eat who are the leading global online market for food delivery.

As Vice President CX for Global eCom at Worldpay, Orla is a key member of the Strategy, Marketing, CX, and Product Management team – Our mission is to deliver delightful customer experiences!

Orla is passionate about CX & highly focused on continuous improvement, a big fan of AI and automation!

Orla’s CX role at Worldpay focuses on key areas that have major impact on Customer Experience.  She is responsible for ensuring the customer excellence teams around the world deliver the same great consistent customer experiences, oversees the Global Boarding teams & eCom Content Strategy group responsible for all Customer documentation.  Central to all of this is the Salesforce platform & Worldpay CRM team, which enables Worldpay to drive consistent ways of working, identify & implement data driven continuous improvement initiatives and workforce automation!

Orla holds an M.Sc. Computer Science (thus being a big fan of AI & automation) and a Masters in Management.

Previous to joining Worldpay in 2015, Orla held a number of positions at Micros Oracle, all focused on delivering service excellence and continuous improvement.


Rhian is a Managing Director at Barclays where she is currently Chair of the Barclays Green Council and represents Barclays on the Banking Environment Initiative's Fintech Taskforce. Rhian began her 17-year banking career at Barclays Investment Bank, where she spent 10 years in Leveraged Finance and Financial Sponsors coverage.

Rhian subsequently spent 4 years in a succession of senior leadership roles at Barclays Corporate Bank, including as Head of Group Products and Global Product Chief Operating Officer responsible for business development, product governance and control and international product strategy. Latterly, Rhian was Head of Foreign Exchange and International Payments across Barclays Personal and Corporate Bank, a significant global business generating revenues of c£500m. Rhian joined Barclaycard in January 2016 as a Chief Commercial Officer for Barclaycard Business Solutions, responsible for commercial strategy, data analytics and governance.

Rhian is a fluent Welsh speaker and holds a PhD in Physics from Trinity College, Dublin, Ireland. Rhian is a passionate advocate of diversity and fairness and she was awarded the Barclays Woman of the Year Award 2014/15 in recognition of her efforts to support the inclusion agenda both within Barclays and the broader community. In 2016, Rhian was ranked in the Financial Times Outstanding Top 30 Global Executive LGBT Allies list.


Mary joined O3b Networks in 2011. O3b is a global satellite service provider which provides low‐cost, high‐speed, low latency Internet and mobile connectivity for telecommunications operators, internet services providers, enterprise and government customers in up to 180 emerging markets.  Mary headed up the Satellite Asset Management department and was responsible for the management of O3b’s satellite capacity portfolio to drive maximum revenue. 

In January 2017, Mary was appointed to lead a new self-driven team in the role of Director, Salesforce Lifecycle.  Mary’s key objective is use Salesforce as the customer success platform to translate O3b’s business needs into accelerating business growth.


Charles is an enterprising affable Head of Business Development, leading and nurturing new business sales teams at UBM plc. As a media sales professional with over a decade of experience Charles has sold mobile telecoms exhibitions with Informa plc and print titles competing with the Financial Times before settling at UBM over eight years ago.

Charles holds a BA in Marketing and has a passion for building honest, hard-working, high performing sales teams with a focus on delivering results for their customers as well as organic revenue growth for UBM. He is most proud however of his home team, his wife and two young boys. They ensure that there is never a dull moment in between smashing revenue targets, supporting his beloved Chelsea, sinking birdies on the links and dropping dance floor bangers at exhibitor parties!


Peter Ingram has been Chief Technology Officer for Addison Lee for 30 of the company's 40 years in existence.  In that time, he has led the company from being a small operator in Battersea with a handful of cars to being the largest private hire operator in Europe with a fleet of some 5,500 vehicles undertaking up to 40,000 jobs a day.

To service the millions of rides which the company provides annually, Addison Lee built, in-house, technology which enables it to allocate, dispatch and bill for jobs while the rest of the industry was still using paper dockets.  Today, Addison Lee licences its technology to companies world wide and partners with car services all over the world to provide a seamless service to its clients.

Addison Lee was the first UK company to leverage its technology to reduce dead miles, reduce emissions and minimise waiting time for clients.  Addison Lee has  OpenAPI technology and is collaborating with partners to build in ground transportation functionality to a range of 3rd party apps including those of some very well known names. 


Jackie Fast is the Founder of Slingshot Sponsorship – an innovative strategic sponsorship sales agency based in Central London with offices worldwide.  Launched with the belief that sponsorship has evolved and now has the ability to truly transform businesses, Slingshot has successfully taken their strategic commercial framework and applied it to the world’s leading brands who want to take their investment beyond eyeballs and awareness. 

Called ‘relentless’ by Forbes Magazine, Jackie recognised that the shift in marketing and impact of the recession created an opportunity for brands and rights holders to capitalise.  Going against convention she set up Slingsot to develop a bespoke commercialisation framework for the sponsorship industry that supports how to successfully deliver results in today’s changing landscape. 

With innovation residing at the forefront of everything Slingshot does, this has led to the development of a sponsorship module with Soho House Group and General Assembly – known for their network of innovative entrepreneurs. In addition, Jackie is a regular keynote speaker within Europe and has spoken at global marketing conventions in Australia, the Middle East, and throughout North America.   

Jackie is also a Non-Executive Board Director of the European Sponsorship Association, one of the youngest Board Directors in the association’s history.  Her primary responsibility on the board is Chairman of the ESA Excellence Awards Committee.


KONE is a global leader in the elevator and escalator industry. Our mission is to "improve the flow of urban life". ( Simon works for the KONE Technology and Innovation unit, which was created in 2015 to speed up our development as a company in a rapidly changing business environment. To quote KONE's CEO: "The opportunities from digitalization are accelerating in our industry. We see a lot of new and exciting ways to improve customer and user experience as well as the quality and productivity of our operations."

Since November 2016, Simon has been leading the Processes & IT stream in KONE's Digital Platform programme. He was previously Head of Customer & Sales Solutions, KONE IT. In that role from 2009 Simon was responsible as part of KONE's IT management team for developing and running KONE's global CRM solution (based on, the online channel and executing a global tendering and ordering tool programme.

Simon has 20 years' experience in business development and IT. Before joining KONE in 2006, he worked for online financial-services data specialist IS.Teledata and as MD and co-founder of a VC-funded Internet start-up. He holds an MBA from the Helsinki School of Economics and an MSc from the London School of Economics.

Simon lives in Finland with his wife and two digital native teenagers.

Happy to connect on LinkedIn:


Paul started his sales career at the Guardian newspaper, moving to business intelligence provider Informa in 2001. Over the next nine years, Paul quickly moved from a sales role to head up sales teams across various industry segments - from law to finance to pharmaceuticals-  before becoming Commercial Director.

Recognising the vital role efficient process and the right tools play in sales success, Paul then transferred temporarily to the technology team to lead a reimplementation of Salesforce. His move to sales operations became permanent when he was appointed Sales Operations Director to oversee the sales integration of the recently-acquired Datamonitor business.

Today, Paul Is Head of Sales & Marketing Enablement for Informa Business Intelligence. He is specifically responsible for maximising the efficiency and effectiveness of the 'Prospect-to-Order' business processes. Through the alignment of people, process, methodology and technology, his team supports and improves the company's sales and marketing capabilities.


Cathy has spent half her career in global retail and half in IT and so understands how retail works, how customers think and how technology can enable the bottom line.

Her expertise centres on building and remixing the bridge between digital and physical stores and covers omni-channel retail, technology, digital, analytics and customer strategy.

In addition to working with leading retail brands to "reimagine retail” and help identify new concepts and opportunities Cathy also advises tech and business start ups, works closely with incubators and tech visionairies.


Jos is an entrepreneur turned investor and currently a partner at Notion Capital, a venture capital firm focused on enterprise SaaS/Cloud. He is also an angel investor.

Before Notion Jos co-founded, built and exited three businesses with his brother Ben – RBR Networks, Star and MessageLabs. Star was one of the UK’s first ISP’s and was acquired by Claranet for $88m. MessageLabs, founded in 2000, was the first company in the world to deliver anti-virus and anti-spam in the Cloud and apply a more data driven, predictive approach to identifying malware. In 2008 MessageLabs was acquired by Symantec for $700m, a landmark transaction in the emerging software-as-a service (‘SaaS’) sector.

In 2010, Jos co-founded Notion with three other partners to invest in the B2B SaaS/Cloud market across Europe. The team believe that their experience of scaling large, global SaaS/Cloud businesses gives them an ‘unfair advantage’ for evaluating deals and supporting portfolio companies. Notion now has more than $300m in funds under management and an exciting portfolio of companies that includes Adbrain, Currency Cloud, Dealflo, Duedil, Five AI, GoCardless, Move Guides, NewVoiceMedia, Tradeshift, Triptease and Workable.

Jos is also an active angel investor including investments in Bench, Gamechanger, JustWorks, Splash, The Book of Everyone, Tripplemint, Tylko and Tyme.

Jos lives in London with his wife, Annabel, and three children Freddie, Ophelia and Sammy. When he's not working he loves to run, read, golf and cook.


Emma McGuigan is the Group Technology Officer for Accenture’s Communications, Media and High Tech consulting business.  

Emma joined Accenture in the mid 1990’s and has spent her career architecting and delivering technology enabled solutions to clients in a range of industries.  Growing up with a range of technologies from across the ecosystem, custom through packaged, she has had the privilege to work with clients on programs from the cutting edge of innovation to large scale core solutions.

Emma is a passionate sponsor of a number of programs both in the UK and beyond to encourage more young people, especially women into technology careers and is an advisory board member of Digital Leaders, godmother for Stemettes and board member of techUK.  Originally from Aberdeen she has a masters in electronics degree from Edinburgh University.

Outside work, Emma loves ski-ing, triathlons and spending time with her husband and three children.

Emma is the Commercial Trading Manager for dmg::media’s retail propositions. She is responsible for the marketing, merchandising, range planning and product management. She started her career ecommerce back in 2009 with in working across new business and category management. During her time there revenues increased from £6- £150M. Emma lives in London with her husband and their Dachshund Louis, and is currently training to run a marathon.

Gunish is a seasoned Salesforce Technical Architect, who has spent over 15 years in the IT industry and over nine years implementing Salesforce solutions all over the world. Gunish has worked with Salesforce clients from multiple domains such as media, publishing, telecom, healthcare and NFP over the years.

Gunish joined the Addison Lee team with an objective of building a high-performance in-house team of Salesforce Architects, Developers and Consultant to deliver high-impact projects in the areas of Sales, Service and Marketing Clouds. Currently Gunish, leads a team of 6 experts which help drive Innovation by enabling the business to grow at pace with the power of Salesforce technologies.


Emre Baran is the co-founder and CTO of Qubit. He was a Senior Product Manager at Google before leaving after working on various AdWords and AdSense related products & building large scale artificial intelligence and analytics systems to scale and automate operations. Prior to Google, Emre was the co-founder and CTO of, Turkey's largest social network.

He also has 5 years of experience in IT consulting for telecommunications and federal & local financial systems industries in the United States. Emre holds degrees in Economics and Computer Science from University of Pennsylvania and an MBA degree from INSEAD.


Dmitry is a self-motivated entrepreneur whose passion and expertise lies in enterprise software and artificial intelligence. He has founded a number of successful enterprise software businesses, including DigitalGenius and FinGenius, where he is currently serving as Chief Executive Officer. Both companies build powerful artificial intelligence products specifically designed for Fortune 500 corporations and major Tier 1 banks.

Dmitry supervises the high growth of these companies across multiple verticals in EMEA and North America. Dmitry’s enthusiasm for the world of artificial intelligence has been a lifelong one. He built his first autonomous robot at the young age of seven; since then he has won multiple national and international robotics and AI competitions.

One of his greatest achievements thus far is the building of an AI engine that is being used by millions of people worldwide. Dmitry is well and truly en route to his goal of bringing AI and cognitive computing to mainstream society.


With over 15 years’ experience in the Salesforce Ecosystem, Adam has driven numerous transformational Salesforce initiatives across Sales, Customer Service, Revenue Management / Pricing, Marketing, Contracting / Legal, and Operations.  Adam’s concentrations include Digital Reinvention, Data-Driven-Decision Making, Sales Effectiveness, and strategy execution that aligns to Business Outcomes.

In his current role, Adam runs Salesforce Go-To-Market at Bluewolf, an IBM company, leading a team of thought leaders that operate horizontally across the various Salesforce Clouds.  More recently, Adam has specialized focus on delivering customer solutions leveraging Watson and Einstein AI capabilities to make smarter, faster decisions and ultimately drive deeper customer engagement.

Responsibility for the End to End Connected Homes business process and systems. Accountable for building a scalable and profitable business architecture whilst ensuring that the delivery and change of business related systems and process meets the needs and strategic objectives of the Global Connected Homes business.

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