Trends in Retail & Consumer Goods Marketing

Insights from nearly 900 marketing leaders.

Amaze your customers with fast, connected, and personalised consumer experiences.

Develop 1:1 relationships with tools that build loyalty at scale. Unified retail platforms like Salesforce provides the integration, intelligence, and innovation needed to amaze customers—anytime, anywhere. Here's how.

Goods & The B2B, B2C Relationships Battle

Consumer Goods and The Battle for B2B & B2C Relationships

Discover how 500 consumer goods leaders are optimising for the future.

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Trends in Retail & Consumer Goods Marketing

Insights from nearly 900 marketing leaders.

see the research

The B2B Commerce Playbook

Find the most effective e-commerce implementations by following our six key principles.

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The Commerce Solution Guide

Learn how Salesforce can help you build your perfect consumer experience.

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Consumer Experience in the Retail Renaissance.

Consumer Experience in the Retail Renaissance

Learn where brands fall short, and how top-performing leaders succeed.

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Shopper-First Retailing

The New Rules of Retail from the Actions, Voices, and Eyes of Today’s Consumers.

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Highlights from our Retail and Consumer Goods blog

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Driving B2B Relationships in Retail and Consumer Goods

The B2B relationships that could benefit significantly from refreshing the commerce experience:

The wholesale retail relationship
The consumer brand & retailer relationship

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What's in Store for the FUTR of Retail?

Customers are in control today. They expect retailers to know them, be consistent and offer a great experience.

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Have Brands Forgotten About Customer Centricity?

Becoming customer-centric has to touch everything in the business. To unify people, processes, and technology around the customer.

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Check out these sessions from our week of innovation

Four Big Themes at NRF

Which topics dominated NRF this year? Here is Vera Hartmuth's (UKI Marketing Director) first-hand perspective from NRF 2019.

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Rituals at NRF

Our customer Trailblazer, Rituals talks about their Salesforce partnership to streamline the multichannel shopping experience by emulating their unique in-store experience online.

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Salesforce Rankings Are In

We are delighted to be ranked number one in six categories on the annual RIS Software LeaderBoard! Find out more.

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Let's talk about delivering unified retail experiences to your customers.

Get in touch to talk about the challenges you’re facing today – and what you need to build long-term, high-value relationships.

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Trends in Retail & Consumer Goods Marketing

Insights from nearly 900 marketing leaders.

Amaze your customers with fast, connected, and personalised consumer experiences.

Consumer Goods and The Battle for B2B & B2C Relationships

Trends in Retail & Consumer Goods Marketing

The B2B Commerce Playbook

The Commerce Solution Guide

Consumer Experience in the Retail Renaissance

Shopper-First Retailing

Highlights from our Retail and Consumer Goods blog

SHOW ME

Driving B2B Relationships in Retail and Consumer Goods

What's in Store for the FUTR of Retail?

Have Brands Forgotten About Customer Centricity?

Check out these sessions from our week of innovation

Four Big Themes at NRF

Rituals at NRF

Salesforce Rankings Are In

Let's talk about delivering unified retail experiences to your customers.

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