When it comes to choosing the best CRM system, you need a platform with a comprehensive array of tools that gives a snapshot of your business in just a few clicks. You need to access it from anywhere in the world, on any device. And you need a CRM that’s easy to use, so your sales, marketing and customer services teams have instant access to the information they need.
Salesforce is the world's #1 cloud-based CRM solution. It can be deployed instantly to users around the world, without the high roll-out costs associated with traditional on-premises hardware or software. Little wonder then that Salesforce has won awards for everything from innovation to its ethical business approach. Salesforce has been named the World's Most Innovative company by Forbes magazine for four consecutive years (2011–2014). In 2015 Salesforce was listed at #8 on the Fortune 100 Best Companies to Work For, the seventh year in a row that we have featured on this list, while also being named as Fortune's Most Admired Software Company for the third year in a row.
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What is CRM? The short answer is that it means customer relationship management. The longer version is that CRM systems allow you to store information on your company’s relationships and interactions with customers and leads – from phone numbers and contact addresses right up to records of every interaction you have with a customer. But Salesforce takes CRM to the next level. Salesforce brings together customer information from across your business in a single, cloud-based system – giving you a more complete picture of every customer, with data that's always up to date. Sales teams can instantly find and add information about leads, reducing admin overheads. Salesforce also makes it easy for marketing departments to compile analytical reports from data in the existing pipeline so they can decide where efforts should be targeted. And it helps customer service reps deal more effectively with customer queries, knowing that they have access to the most up to date information from across the business.
Because Salesforce is cloud-based, you don’t have to waste time and money installing, maintaining and upgrading expensive hardware and software across multiple centres. Instead, everything from upgrades and maintenance to backups and security is handled by Salesforce, and rolled out to you with no effort on your part. With your CRM data, software and services managed in a secure online space you get flexible, simple configuration and rollout, low setup costs, and instant access to the very latest in CRM technology.
Learn more about the basics of CRM with our ultimate CRM handbook: