Choosing salesforce.com over Siebel Systems, Business Intelligence Leader Sees Increase in Productivity for Approximately 300 Users Worldwide
SAN JOSE & SAN FRANCISCO, CA. — December 12, 2001 — Salesforce.com, the market leader in online customer relationship management (CRM), announced today that MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, has deployed salesforce.com across its global offices. Salesforce.com's Web-based CRM solution has helped MicroStrategy close more qualified leads while keeping costs at a minimum. In integrating salesforce.com with the world-class Miller Heiman sales methodology, MicroStrategy has been able to ensure a globally consistent approach to sales processes, resulting in a significant increase in productivity across its sales and support departments.
"Salesforce.com is helping us provide our sales force with instant snapshots of customer and prospect information," said Sanju K. Bansal, chief operating officer of MicroStrategy Incorporated. "With salesforce.com's online solution, we have been able to ensure that all our users can easily access critical customer information in a timely manner — our sales staff is able to better identify our most profitable prospects and more effectively focus resources on those accounts."
MicroStrategy selected salesforce.com on the basis of ease of use, cost-effectiveness and its integration with the Miller Heiman sales methodology. Within 60 days, salesforce.com was rolled out and fully integrated with the company's existing CRM solution, which included CRM tools from its own business intelligence platform. Within 90 days, the entire global sales force was trained and using the integrated solution.
"We are pleased to provide MicroStrategy with a comprehensive CRM solution at a fraction of the cost and implementation length of traditional enterprise software," said Marc Benioff, salesforce.com's chairman, president and CEO. "Salesforce.com offers a viable alternative to CRM software products without the cost and risk. More and more companies are recognizing the value of salesforce.com, especially in these difficult economic times, and we have more than doubled our customer base and revenues over this past year."
As the first complete CRM service to be offered online, salesforce.com helps companies like MicroStrategy enhance long-term customer relationships while minimizing the failure rates and implementation and maintenance costs associated with traditional enterprise client-server applications.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/uk/, or call 0800 0921223 .