ISM Honors as a Top CRM Package for 2002

Leading CRM consulting firm selects's online CRM solution to an elite group of 30 packages

SAN FRANCISCO and PALO ALTO, CA — February 25, 2002 — announced today that its online CRM solution has been named by ISM, Inc., a leading CRM consulting firm, as one of the Top 30 CRM software packages for 2002. The Top 30 selections are featured in ISM's 10th anniversary edition of The Guide to CRM Automation, available online at is one of the first online CRM solutions to win ISM recognition. was chosen from a wide range of CRM software packages, which were tested by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 166 selection criteria, including 107 business functions, 41 technical features, and 18 user-friendliness/support features. Other Top CRM Package winners include products from Siebel Systems, Pivotal and SAP.

" was selected as a Top 30 CRM Software leader after intensive testing and review," said Barton Goldenberg, president of ISM. "ISM congratulates on the company's outstanding achievement. "Software packages like give users an alternative to conventional client-server CRM software packages."

"We are honored to be recognized by ISM for our innovative, cost-effective online CRM solution that delivers full functionality at a fraction of client-server enterprise software," said Marc Benioff, chairman and CEO of "We look forward to building on this solid foundation to continue to innovate in the upcoming year as we create the first online CRM solution with complete back-office visibility."

As the first complete CRM solution to be offered online, helps companies such as Identix enhance long-term customer relationships without incurring the failure rates and massive implementation and maintenance costs associated with conventional enterprise client/server applications.'s 3600-plus customers, including Adobe Systems (NASDAQ:ADBE), Autodesk (NASDAQ:ADSK) Fujitsu (OTC: FJTSY), Siemens PT&D (NYSE:SI), USA Today (NYSE: GCI) and Wachovia (NYSE: WB), have realized impressive benefit from their CRM implementations. World-leading tool steel manufacturer Bohler-Uddeholm, which passed over SAP and other traditional CRM vendors in choosing, has seen a 250% return on investment (ROI) in

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 0800 0921223 .