TradeCard Standardizes On's Online Customer Relationship Management Solution

Financial supply chain service provider implements Campaign Management application to consolidate customer and marketing data, integrate sales and marketing, and directly tie revenues to marketing efforts

SAN FRANCISCO, CA — June 3, 2002 —, the market leader in online customer relationship management (CRM), today announced that TradeCard, a financial supply chain service provider, has standardized on Enterprise Edition for its marketing automation and campaign management needs. TradeCard has consolidated customer and marketing data into's Campaign Management application, where it is seamlessly integrated into the comprehensive Enterprise Edition for use by all customer-facing departments. Through the new Campaign Management application, TradeCard is now able to plan and execute targeted marketing campaigns across 22 countries, and can effectively measure marketing ROI to inform future resource allocation. Within less than a month, TradeCard has already seen dramatic improvements in marketing productivity and lead conversion ratios.

TradeCard's Financial Supply Platform, white-labeled by financial giants such as Jpmorgan, helps companies cut sale costs by untangling inefficiencies in international transactions. Prior to deploying the Campaign Management application, TradeCard was using for sales force automation. Seeking to obtain the same level of benefit that the sales organization was seeing, TradeCard's marketing department undertook an exhaustive search with a detailed review of ten campaign management solutions before selecting as the fastest and easiest way to integrated sales and marketing, deliver better leads for less, and tie revenues to marketing efforts. Just weeks after implementing, TradeCard has gone from maintaining one ongoing promotion to simultaneously operating multiple campaigns including trade shows, focus groups, direct mail projects, seminars and user group meetings. The Campaign Management application also enables TradeCard to analyze ROI and identify new marketing opportunities.

"Before, we simply had no way to pursue creative campaigns or measure campaign effectiveness," said Michael Klausner, vice president of marketing at TradeCard. "Now marketing and sales work hand in hand to convert prospects into customers, and my team is freed from database maintenance to execute new campaigns, maximize their value and create new strategic ideas for the pipeline. For the first time, marketing is integral to the sales process".

"More and more marketing executives are realizing the value that CRM and marketing automation bring to lead generation and campaign effectiveness," said Marc Benioff, chairman and CEO of " offers great marketing advantage without the cost, risk and long implementation times of conventional client/server software, and we are pleased that TradeCard is benefiting so quickly and deeply from the solution." currently has over 4,500 customers for its online CRM solution, including global leaders such as Le Meridien, Autodesk, and Daiwa Securities SMBC Europe. provides companies of all sizes with an enterprise-class CRM solution at a fraction of the cost, fraction of the time, and fraction of the risk of traditional software systems. delivers its CRM solution as an online information utility via a Web Services infrastructure. In the past year, has added more CRM customers than have Siebel, PeopleSoft, Oracle, and SAP combined.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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