The NPD Group, Inc. Tracks Global Sales, Marketing Data and Trends with

Global market information powerhouse standardized on's online CRM solution to gain rapid insight into the effectiveness of its sales and marketing operations

SAN FRANCISCO, Calif. - December 9, 2002 -, the market leader in online customer relationship management (CRM), today announced that leading market information company The NPD Group, Inc. (NPD) has standardized on Switching from SalesLogix, a subsidiary of The Sage Group plc (London: SGE.L), and its client/server marketing software to's intuitive, low cost CRM application, NPD has gained an integrated, 360-degree view of its 1,300-plus clients that can be accessed online from any of NPD's worldwide offices. The company now has easy visibility into its global, customer-facing activities, increasing collaboration and the percentage of time spent selling without the maintenance costs and synchronizing issues associated with its previous system.

"NPD needed a system to track sales and marketing activities across nine of our vertical Business Units," said Tom Stigler, corporate vice president of sales at NPD, explaining the decision to implement "We looked at a variety of online and client/server solutions. came out on top because it combines extremely strong sales and marketing automation functionality with ASP advantages - low total cost, rapid implementation time, and easy training across all of our global offices."

With, NPD was able to consolidate nine disparate client/server systems, along with hundreds of individual files and spreadsheets into a single online repository of customer data that can be accessed from any point on the globe via a Web browser or Web-enabled device. NPD offices can now easily share information on key accounts, as well as track activity to allocate resources and identify emerging trends. Simply by eliminating the maintenance, training, and support costs associated with it previous system, NPD has realized significant savings. It has also benefited from increased productivity and operational efficiency.

"NPD has the challenging task of coordinating multiple divisions and global offices to present a unified face to its existing Fortune 500 clients and brand-name retail partners, as well as effectively collaborating across geographic and organizational lines to win new clients," said Marc Benioff, CEO and chairman of "This is a classic business problem - and's online CRM solution solves it for thousands of customers every day."

According to many analyst firms, enterprise CRM software, such as offerings from Siebel [NASDAQ: SEBL], PeopleSoft [NASDAQ: PSFT], and SAP [NYSE: SAP], fail to meet expectations over 50 percent of the time. Chuck Phillips of Morgan Stanley in Optimize Magazine (April 2002) has estimated that $130 billion in enterprise technologies purchased in the last two years has not been implemented, and that 40 percent of all enterprise software purchased is never installed.

In addition, a growing list of companies has switched to because of frustration with high costs, complex products and lengthy or unsuccessful implementations of client/server software. has currently achieved more than 5,400 customers for its online CRM solution, including global leaders such as Le Meridien, Autodesk and USA Today. delivers its CRM solution as an online information utility via a Web Services infrastructure. In the past year, has added more CRM customers than Siebel (NASDAQ: SEBL), PeopleSoft (NASDAQ:PSFT), Oracle (NASDAQ: ORCL) and SAP (NYSE: SAP) combined.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 0800 0921223 .