Omron Canada Establishes Leadership with Enterprise Edition

Newest manufacturing customer successfully increases marketing campaign effectiveness with Enterprise Edition

SAN FRANCISCO, Calif. - April 30, 2003 -®, the technology and market leader in on-demand customer relationship management (CRM), today announced that Omron Corporation, a global leader in automation components and systems, has standardized its Canadian operations on Enterprise Edition. Omron Canada has consolidated all customer information into a single online repository, integrated with Omron's point of sale (POS) system, to increase sales and marketing efficiency and effectiveness. With, Omron Canada can track leads from campaign to sales success for the first time, driving revenues while providing transparency into its success across regional and international management.

" has enabled our Canadian operations to be Omron's leading division in North America," said Arkadiusz Balas, senior marketing information specialist at Omron Canada. "We now have so much information about our customers and our sales organization at our fingertips that it is easy to track and analyze our business process. is a valuable asset for any manufacturing company aiming to achieve maximum sales success."

Omron is the latest addition to a growing list of top manufacturing companies who have turned to's utility model to achieve CRM success, including Textron Fastening Systems, a subsidiary of Textron (NYSE: TXT) and NSK Americas. Bohler-Uddeholm, Pearson Packaging Systems and Kliklok-Woodman International also successfully manage their sales operations with's online CRM solution.

Prior to, Omron Canada was using an ACT! Contact management system to track leads and contacts. However the database quickly collapsed under the volume of information. Searching to implement a full-featured CRM system without the hassle, risk and expense of conventional CRM software deployment, the company turned to Enterprise Edition to provide integration marketing automation, customer service and support management, and marketing automation functionality to its distributed personnel. Omron Canada has realized immediate benefit from Enterprise Edition, including a dramatic increase in visibility into customer activity and its overall business. The sales organization can now effectively target key customers while remaining focused on growth, and has identified significant new up-sell opportunities.

"In our relentless pursuit of profitability, we have never lost sight of the fact that what matters most is our customers' success," said Marc Benioff, chairman and CEO of "The application utility model is designed to deliver immediate benefit without expensive, risky software deployment and thus appeals to large enterprises, like many of our manufacturing customers, who want results without IT headaches or vendor excuses."

A recent Gartner survey found that 42 percent of all enterprise CRM software licenses purchased are never deployed (Gartner Group, March 2003). In contrast,'s utility model delivers robust CRM technology on a pay-as-you-go basis for immediate success. currently has over 6,000 customers and 80,000 users worldwide, making it the world's most successful application utility.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 0800 0921223 .