Canal Street Talent Uses Sforce to Custom Fit for the Recruiting Industry

Removing the integration and customization obstacles associated with other solutions, sforce enables talent agency to sort, track and match senior-level vacancies with executive clients

SAN FRANCISCO, Calif. - September 30, 2003 -®, the world leader in delivering software-as-service, today announced Canal Street Talent, the nation's largest talent agency for senior executives, has used sforce to extend S3 to gain capabilities unique to the recruiting market. Using sforce, the client/service application platform included with S3 at no additional charge, Canal Street Talent rapidly created a Web-accessible database to track executive job opportunities by location, function, level, and compensation. The company then integrated this database with executive client information tracked in S3, allowing for the rapid match of clients and opportunities. The Web services-based development process was completed in less than three weeks, delivering greater functionality and flexibility than the leading recruitment-specific vertical software solutions.

"It was specifically due to sforce that we chose," said Jeffrey Hyman, chief talent agent and founder of Canal Street Talent. "The opportunity to use sforce made our decision easy. We were up and running - including gathering requirements, customizing the application, developing the sforce extension, and testing and training - in 21 days. We have been extremely pleased with the features, pricing and implementation speed. The recruiting-specific software we evaluated can't hold a candle to the combination of the sforce platform and S3.

Established in 2002 as the nation's first talent agency representing senior executives, Canal Street Talent began evaluating customer relationship management (CRM) solutions to replace a homegrown solution. Drawn to's software-as-service model for price and speed advantages, Canal Street Talent embraced its ability to meet its industry-specific business process requirements using sforce's customization and extension capabilities. Using the services of a third-party customization firm, Canal Street Talent was able to complete the entire implementation, from specification to deployment, within three weeks. Canal Street Talent can now access, track, and manage real-time client and placement information at anytime, from anywhere over the Internet, and it credits the ease of use of the integrated system with driving productivity and competitive advantage.

"With the sforce platform, firms such as Canal Street Talent can easily extend to support end-to-end vertical business processes with a fraction of the time and resources involved in software integration and development projects," said Marc Benioff, chairman and CEO of "The result is a strong hosted solution in markets such as recruiting, where nothing as comprehensive is available, that delivers significant advantages over vertical software."

Sforce is the world's first client/service application platform, and allows enterprises and solution developers to extend and create new on-demand business applications. As the platform on which S3 is built, customers can use sforce to customize, integrate and extend their CRM deployments, as well as build other online business applications. Launched in conjunction with BEA (NASDAQ: BEAS), Borland, Microsoft (NASDAQ: MSFT), and Sun (NASDAQ: SUNW), sforce lets developers to use the tools they know and love to rapidly build solutions on sforce, with lower cost and complexity than software-only alternatives. In the two months since launch, over 50 solution providers, 100 enterprises and 500 developers are already using sforce to extend and build new applications.

With more than 7,400 customers and 100,000 subscribers worldwide, is the first profitable, cash flow positive software-as-service company. S3 enables the scalable, secure management of sales force automation, campaign management, customer service and support, as well as documents and files. S3 is built on sforce, the new client/service application platform, allowing it to be easily customized by tools from BEA (NASDAQ: BEAS), Borland, Microsoft (NASDAQ: MSFT), and Sun (NASDAQ: SUNW). The new Integration Server powered by TIBCO (NASDAQ: TIBX), available to S3 customers, offers integration with almost every corporate system including SAP (NYSE: SAP), Oracle (NASDAQ: ORCL), PeopleSoft (NASDAQ: PSFT), and Siebel (NASDAQ: SEBL) applications.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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