JMJ Associates Chooses Over Microsoft CRM

Single-click integration with Microsoft Outlook and Office applications helps global consulting firm reach full capacity for its business within six months of deployment

SAN FRANCISCO, Calif. - May 10, 2004 -, the global leader in on-demand customer relationship management (CRM) services, today announced that consulting firm JMJ Associates has selected Spring '04 over Microsoft (NASDAQ: MSFT) to deliver proven CRM functionality to its global sales and management teams. Using's tight integration with Microsoft solutions, the global firm is able to access from within Microsoft Office and Outlook applications in a single click, without servers or software. With's integrated state-of-the-art functionality, JMJ Associates has achieved full capacity for its Americas business within six months of CRM deployment.

"Without, we would not have gotten to our current situation where we are 'sold out' for the next six months," said Bob Allbright, Americas Region business development manager, JMJ Associates. "We've wisely leveraged the on-demand model — in particular,'s integration with Microsoft applications — to generate sales which has max'd out our delivery capability within six months of deployment."

With, JMJ Associates has been able to quickly and easily share customer data between and its existing Microsoft Word, Excel and Outlook applications to improve productivity while effectively tracking and managing its customer base, pipeline and financial forecasting. Users and senior managers in Europe and the United States can immediately access accurate and complete customer information and forecasts spanning sales, finance, human resource requirements and operations, improving efficiency and enabling the consulting firm to be much more far-reaching and profitable in its sales and consultant service delivery activities.

JMJ Associates has realized additional benefit from's complete customization flexibility and comprehensive functionality. allows JMJ Associates to rapidly modify fields, tabs, and workflow to meet the global consulting firm's evolving needs. The 15th generation CRM service also effectively addresses additional business requirements such as contract and document management and analytics with customizable dashboards.

"'s CRM service was so comprehensive, and addressed so many of the features that we needed, it was clear that was the only choice for CRM that could be responsive to evolving needs," Allbright continued. " was heads and shoulders above where I saw the Microsoft CRM team headed."

"The success of is a direct result of the success of our 9,500 customers," said Marc Benioff, CEO and chairman, "Global companies are embracing because only the on-demand model can deliver the functionality, integration and customization capabilities to support tangible results within months of deployment."

The fifteenth generation of, Spring '04 breaks new ground in empowering organizations to adapt CRM to precisely fit their specific, unique business and industry needs. With the point-and-click ease of the new Studio, business administrators can create Custom Tabs and brand new modules to extend CRM. The on-demand platform that powers Spring '04 and Studio, sforce 3.0 offers developers complete programmatic control over CRM customization, integration, and extension to create custom CRM solutions with unprecedented simplicity and success. With Spring '04, on-demand CRM is now more customizable than even client/server software.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 0800 0921223 .