Wins Third Consecutive SIIA Codie Award for Best CRM also named Best Software Service in the only peer recognition program in the software and information industry

SAN FRANCISCO, Calif. — July 30, 2004 — (NYSE: CRM), the market and technology leader in customer relationship management (CRM) on-demand, today announced that its industry-leading on-demand CRM service has been named by the Software & Information Industry Association (SIIA) as the winner of the 2004 Codie Awards for Best Customer Relationship Management Solution and Best Software Service. This is the third consecutive year that has won the Best CRM Award, following similar recognition in 2002 and 2003.

The Codie Awards showcase the finest companies, products and services in the software and information industry. was honored for its achievement in product excellence by winning two of 44 Codie Awards, chosen from over 800 products by judges consisting of industry trade press, mainstream technology writers, industry experts and SIIA members. The Codie Awards provide the only peer recognition program in the software and information industry, a unique venue where companies compete for the praise of their competitors.

"To win a Codie Award three years running is a tremendous honor and an important achievement," said Ken Wasch, SIIA President. " has once again shown its product strength and industry influence with this year's awards. SIIA is proud to recognize as a true leader in its field."

" has democratized CRM success by providing companies of all sizes, in all industries, and in all parts of the world with integrated, scalable and completely customizable on-demand CRM," said Marc Benioff, chairman and CEO, "We've relentlessly focused on innovation and customer success, and it is very rewarding to be recognized for our efforts with our third consecutive Codie Award for Best CRM."

This award is the latest in a string of industry honors for that includes three consecutive PC Magazine Editors Choice designations and a Gartner CRM Excellence Award in 2003. Aberdeen Group honored with three consecutive Top 10 CRM Implementation awards from 2001-2003. InfoWorld named a 2004 Technology of the Year, as well as Best Hosted Application.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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