Customized Implementation Helps Atrium Staffing Achieve Greater Than 90% User Adoption

Leading woman-owned staffing company maintains competitive advantage by easily adapting to relationship-selling structure and segmented staffing business

SAN FRANCISCO, Calif. - August 30, 2004 - (NYSE: CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced that Atrium Staffing is using's award-winning service to improve sales and client development in the competitive staffing market. gives Atrium Staffing the ability to customize and extend all aspects of to match its market-specific requirements and effectively track clients, companies, applicants and placements.

Atrium Staffing is one of the 11,100 companies of all sizes, industries and geographies that comprised the customer base as of July 31, 2004.

"A previous software experience became incredibly frustrating and costly when we didn't have the control to adapt the system to our work processes," said Lori Blandford, marketing and communications manager, Atrium Staffing. "One of the great advantages of is that offers complete customization without programming, software or technology partners - I was able to configure it to my needs with very little effort."

Atrium is the leading woman-owned staffing company in the New York metro area, with a unique Applicant-Centric approach to recruitment. To maintain its competitive advantage in a tightened staffing market, Atrium is using to track and manage sales efforts to both clients and applicants. With significant, yet easily-completed customization to support its relationship selling structure and segmented business, Atrium now has a single real-time view of all client and placement activity. With up-to-date information at their fingertips, Atrium staffing specialists can improve their client service and sales effectiveness.

In addition,'s unique CRM Success Program provides Atrium with a wide range of free resources on an ongoing basis. Atrium can take advantage of complementary retraining and support, while regular account review by assist the company in its progression up its individual CRM success "ladder." Atrium can also access relevant best practices and white papers from to help meet its CRM goals.

"This is an unusual industry and CRM could have easily been a huge challenge," Blandford said. "Instead, has gone out of its way to make sure that we succeed. From the product functionality to our account team, our experience of has been head and shoulders above most vendor relationships."

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 0800 0921223 .