Chief Marketing Officer Tien Tzuo Named CMO of The Year Finalist

The CMO Council and BusinessWeek magazine highlight's market leadership and exceptional customer growth in honoring Tzuo for's outstanding global marketing efforts

SAN FRANCISCO, Calif. — November 30, 2004 — (NYSE: CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced that Chief Marketing Officer (CMO) and Senior Vice President Tien Tzuo has been named a finalist for the CMO Council/BusinessWeek CMO of the Year. This annual award recognizes individuals and teams who make exceptional marketing contributions to the field, leading their companies to greater market share, recognition and a unique position within the industry.

Tzuo's nomination to the "business value creation and growth" category reflects's commitment to CRM success for each of its 12,500 customers, as well as the company's current position as one of the world's fastest-growing public software company (Sheryl Kingstone, CRM Program Manager at Yankee Group).

"When came into the market, CRM had a bad reputation and enterprise software license revenue was on the decline," said Tzuo. "We developed a simple marketing strategy focused on the basics to turn that perception around: build a great product and relentlessly focus on customer success. Customers will naturally turn into the best marketers you could hope to have. I'd like to share this nomination with all our customers in recognition of their enthusiasm and passion about the on-demand world."

Tzuo, who joined shortly after the company was founded in the summer of 1999, is responsible for's global marketing efforts, including product marketing and management. In just five years, has established itself as the leader in on-demand CRM, with 17 generations of its product suite and steady growth of its customer base. As of October 31, 2004, approximately12,500 companies and 195,000 paying subscribers worldwide share and manage customer information through the award-winning family of products. By providing companies of all sizes, in all industries, and in all parts of the world with integrated, scalable, and completely customizable features, has democratized CRM success.

A 14-year veteran of the enterprise software industry, Tzuo came to from CrossWorlds Software, where he spearheaded CrossWorlds product, marketing and sales push into the telecommunications vertical worldwide. Prior to CrossWorlds, Tzuo spent over six years at Oracle Corporation [NASDAQ: ORCL] in a variety of sales and professional services roles. He holds a BS from Cornell University and an MBA from Stanford University.

CMO of the Year finalists are voted on by members of the CMO Council, a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry. The Council currently represents more then than 800 technology companies accounting for well over $450 billion in aggregated annual revenues and includes top decision makers controlling more than $40 billion in global marketing expenditures for many of the world's foremost brands. Award winners will be announced on December 8, 2004, at a special Silicon Valley event at the Computer History Museum.

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