AppExchange OS Receives TMC Labs Innovation Award

On-demand operating system redefines how business applications will be developed and delivered

SAN FRANCISCO — November 29, 2005 — [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that its Multiforce on-demand operating system, now called AppExchange OS, has received a 2005 Innovation Award from TMC Labs. The awards were announced in the November edition of Customer Interaction Solutions magazine, published by TMC. "Customers are now able to access and switch easily between Salesforce, Salesforce Service & Support and any other on-demand application written for the company's platform," stated the TMC Labs article. "Eliminating the data silos that impede a company's success, Multiforce (now AppExchange OS) allows companies to securely manage and share all of their company's vital data throughout the organization. (AppExchange OS) also addresses the deployment issues that have traditionally plagued enterprise application efforts." "We are very proud to have the AppExchange OS recognized as an innovation for the on-demand world by TMC Labs," said Chairman and CEO Marc Benioff. "The AppExchange is nothing less than a sea-change for customers, developers and partners in how applications will be created and delivered." AppExchange OS is part of AppExchange, a new service for building, distributing and running business applications, entirely on demand and without software. AppExchange also includes AppExchange Builder, AppExchange DB and AppExchange API for building and deploying on demand applications. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange directory is the world's first on-demand application creation and sharing service. Launched at Dreamforce '05, the directory features dozens of pre-built applications created by customers and partners. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any account. AppExchange can be found at is the world's most widely used on-demand CRM product and a leader in on-demand applications. In the last few months, has been honored with the following accolades: CRM Magazine's 2005 Market Leader Award for Enterprise, Midmarket and Small Business Suite CRM, SIIA's 2005 Codie Awards for Best Customer Relationship Management Solution and Best Application Management Solution, ISM's 2005 Top 15 CRM,'s 2005 Best Sales Force Automation Solution and the Windows IT Pro Readers' Choice Award for CRM Software.

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