Medcere Extends CRM Success by Using's AppExchange to Create and Deploy a Custom, On-Demand Application for Product Development

Custom development request tracking application increases Medcere's benefits from Salesforce SFA and Salesforce Service & Support

SAN FRANCISCO, Calif. — December 13, 2005 — [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that Medcere, an advanced healthcare information technology company, is using the AppExchange on-demand platform to create, deploy and manage a new business critical application. AppExchange has enabled Medcere to dramatically extend the value of its deployment of Salesforce SFA and Salesforce Service & Support by allowing it to build and run an on-demand application for product development. Medcere's custom development request tracking application streamlines the process of development requests from customers, status of Builds, and information on employees and their role in the many projects the company is undertaking.

Medcere is one of the 18,700 companies of all sizes, industries and geographies that comprised the customer base as of October 31, 2005. Revenue and subscribers will be recognized as the service is delivered.

"AppExchange has allowed us to easily build a custom application that supports our sales and customer service efforts," said Don Zurbrick, project manager at Medcere. "With AppExchange, we now have a single interface for service requests that allows us to track product development from inception to delivery."

AppExchange unites all of Medcere's on-demand applications with a single data model, single security model and a single user interface. With AppExchange, Medcere's employees can customize, build, run and share on demand applications that power all of their business needs.

Looking forward, Medcere plans to integrate its accounting package and billing/order systems with its Salesforce and AppExchange custom applications to continue streamlining operations.

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