for Dummies 2nd Edition Now Available for Purchase Following Record-Breaking Sales of First Edition

The 2nd Edition Provides's 27,100 Customers With an Updated Guide to the World's Most Popular Suite of On-Demand CRM Applications New Edition Illustrates's Commitment to Customer Success and Training

SAN FRANCISCO — January 4, 2007 — [NYSE: CRM], the market and technology leader in on-demand business services, and John Wiley & Sons Inc. today announced the release of SALESFORCE.COM FOR DUMMIES, 2ND EDITION (John Wiley & Sons; December 2006; $24.95). The 2nd edition builds on the success of the 1st edition, which was ranked number one in the Computer & Internet subject on and helped customers enhance measurable success and employee training. This expanded edition of for Dummies is an important CRM guide that features innovations and product enhancements Salesforce released in the past year, and a valuable resource for users to effectively navigate their Salesforce suite of applications.

For the 556,000 existing Salesforce subscribers and the thousands of professionals interested in becoming a Salesforce customer, SALESFORCE.COM FOR DUMMIES, 2ND EDITION is a highly effective and must-have resource that helps customers fully comprehend and utilize Salesforce's on-demand, multi tenant model. Hoping to enhance success and discover strategy tips, sales people, marketers, customer service representatives and other business professionals have used the book to harness and customize the power of Salesforce to enhance productivity, improve customer relations, and boost sales.

The book covers numerous topics, including:
  • Using the report wizard
  • Managing leads
  • Understanding customers and competitors
  • Keeping track of contacts
  • Creating a sales forecast
  • Managing users
  • Creating service and support e-mails
  • Working with campaigns

Tom Wong, who wrote the first edition of for Dummies, has returned to co-author the Second Edition. Currently, Tom is the Senior Director of Customer Marketing Programs at and has been involved in more than 30 Salesforce implementations. Tom is a leading authority on CRM applications and was formerly Vice President of CRM solutions for Theikos and, prior to that, Vice President of Marketing at Gómez, Inc.

Joining Tom as the co-author for the Second Edition is Liz Kao. For the past four years, Liz has played both in-house and consultant roles at In addition to working with, Liz consults for high-tech startups with a variety of strategic business and product needs.

SALESFORCE.COM FOR DUMMIES, 2ND EDITION is available immediately for purchase on or at your local bookstore. Also, you can contact Wiley by calling 1-800-225-5945, in Canada, call 1-800-567-4797.

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