Navatar Group's Institutional Desk CRM Now Available in the Financial Services Category on's AppExchange

Financial services customers can now deploy solution for capital markets built with Apex directly within their Salesforce business web desktops
Apex enables Navatar Group to be the of capital markets

SAN FRANCISCO — January 16, 2007 — Navatar Group and [NYSE: CRM], the market and technology leader in on-demand business services, today announced the availability of Navatar Group's Institutional Desk CRM solution in the Financial Services category on's AppExchange. Navatar Group's Institutional Desk CRM provides, for the first time, an integrated on-demand CRM solution for research, sales, trading, and marketing functions within a capital markets firm. Built on the Apex on-demand platform, the Institutional Desk CRM will help optimize client relationships, improve sales and increase commissions. It is immediately available for test drive and deployment at The base version is free of charge.
Navatar's Institutional Desk CRM addresses the critical needs of capital market firms, including:
  • Comprehensive views of data related to holdings, interests, and trades
  • Ability to manage complex many-to-many relationships that are key to making deals
  • Enabling analysts to manage timelines and activities
  • Automated notification of new research according to client preferences
  • Ability to share information between members
  • Focused sales targeting for trades and better collaboration
"'s AppExchange provides us an ideal means to reach thousands of on-demand companies," said Alok Misra, Principal, Navatar Group. "'s open API and Apex platform made integration easy with critical systems such as Trading, Assets, and Commissions, enabling us to leverage our experience and knowledge in the financial services industry to offer capital markets firms a solution with a true 360 degree view of their customers."
"The financial services category on AppExchange helps customers extend on-demand success to new areas such as wealth management, hedge funds, capital markets and commercial banking," said Tien Tzuo, chief strategy officer, "Navatar Group is a leading example of a new AppExchange partner with an excellent reputation of delivering the highest quality solutions for buy-side and sell-side firms. With a few clicks, customers can now deploy Navatar Group's Institutional Desk CRM from the AppExchange for a comprehensive solution for capital markets."
Apex and the AppExchange
Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.
Navatar Group's Institutional Desk CRM for AppExchange is one of more than 500 applications that are now available on's AppExchange, the world's first on-demand application directory, found at
The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to customers later in 2007.
About Navatar Group
Navatar Group (, one of the premier partners, is a consulting firm focusing on On-Demand CRM. Navatar helps organizations achieve real business benefits such as reduced lead-to-order cycle times, improved lead conversion rates, increased revenues, reduced costs and overall, a better customer experience. Navatar blends deep industry knowledge with the right skills and technologies to get real, measurable results for its clients. Navatar is headquartered on Wall Street in New York and brings significant experience with financial institutions. Their consultants have helped broker/dealers, commercial banks, investments banks, insurance and investment management firms in multiple areas over the years. Navatar has "pre-built" CRM solutions for a number of Financials Services verticals such as Institutional Trading, Private Wealth and Venture Capital. Navatar's most notable clients include Nyfix (NYFX.PK), Park Venture Advisors, Hyperfeed (HYPRQ.PK), Vinmar, Minerals Technologies (MTX), Intralinks and Convera (CNVR).
Media Contact:
Jane Hynes
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