Bluewolf Launches On-Demand Media CRM Solution for's AppExchange

Built using Apex, Bluewolf's MediaTrak provides media and entertainment companies an on-demand solution customized for industry-specific needs

Apex enables Bluewolf to become the of media and entertainment

SAN FRANCISCO - January 16, 2007 - Bluewolf and [NYSE: CRM], the market and technology leader in on-demand business services, today announced the availability of MediaTrak for's AppExchange. Bluewolf's MediaTrak allows media and entertainment organizations to instantly deploy a customized version of Salesforce to manage complex relationships and automate insertion order processing, across print, broadcast, and interactive revenue channels. Built using the Apex on-demand platform, and's Winter '07 release, MediaTrak is immediately available for test drive and deployment on the AppExchange directory at It is the sixth application posted by Bluewolf in the AppExchange.
Bluewolf's MediaTrak is the result of their experience with more than 50 Salesforce deployments within the media and entertainment industry, including such organizations as Fox Interactive Media, The Economist, and Rolling Stone Magazine. Specifically, the solution enables media companies to:
  • Manage the complex sales relationships that exist between clients, advertising agencies, and brands
  • Capture and process insertion orders through pre-built screens and workflows
  • Deploy a "multi-channel single client" database, enabling cross-selling and giving organizations a 360 degree view of the client
"Media companies are faced with the challenge of selling across multiple channels," commented Chris Pattie, media solution architect, Bluewolf. "MediaTrak speaks the language of the advertising sales organization, and streamlines their ability to sell ads, process orders, and close more deals."
" customers in the media and entertainment industry can now visit the AppExchange and find excellent solutions, such as MediaTrak, that are customized for the specific needs of their industry," said Matt Holleran, vice president, AppExchange partners, "Bluewolf is harnessing the power of Apex and the AppExchange to deliver a solution that enables media organizations worldwide to reap the benefits of The Business Web."
Apex and the AppExchange
Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.
MediaTrak for AppExchange is one of more than 500 applications that are now available on's AppExchange, the world's first on-demand application directory, found at
The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to customers later in 2007.
About Bluewolf Group
Founded in 2000, Bluewolf is an on-demand enterprise consulting company that specializes in the deployment of As a Platinum Partner, with over 600 implementations, Bluewolf emphasizes efficiency and results. Through its Customer Success Guarantee™, Bluewolf guarantees the success of its implementations, ensuring that customers achieve Total User Adoption™ and realize the maximum value of their investment.
Bluewolf is a founding Appforce developer, a co-developer of the AJAX toolkit, and the leading provider of tools for the AppExchange - including Bluewolf ESI, the integration tool of choice for's largest customers.
With offices across North America, Bluewolf's customers include Fox Interactive Media, Business Week, ADP, General Electric, The Wall Street Journal, Staples, Ann Taylor and others.
Media Contact:
Jane Hynes
### is a registered trademark of, and Apex, AppExchange, AppStore, The Business Web and Successforce are trademarks of, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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