Elephant Parade London to leverage Salesforce.com Foundation’s 1/1/1 model to help endangered species

Salesforce.com, the enterprise cloud computing company, and Salesforce.com Foundation, the global leader in integrating philanthropy and business, today announced its support for London’s largest ever public art exhibition, Elephant Parade London. The company and foundation are supporting Elephant Family’s efforts through salesforce.com’s unique 1/1/1 integrated corporate philanthropy model where 1% of a company’s time, 1% of its equity and 1% of its products are given forward to the community.

Organised by the Elephant Family, a UK charity dedicated to ensuring the survival of the Asian elephant, Elephant Parade London will help raise £1m for vital habitat projects in Asia. In addition, it will help educate people about the cause and invite them to sign an online petition to encourage governments to support Asian elephant conservation. The petition was built using technologies provided by salesforce.com, and based on its enterprise cloud computing platform, Force.com.

Elephant Parade London will feature 250 pieces of art that represent life-size baby elephants, including the salesforce.com ‘Happy Herd’, which can be seen in Green Park from May 3, 2010. All elephant pieces of art have been hand-painted by artists ranging from school children to established and emerging talent from the art and design world including Marc Quinn, Diane Von Furstenberg, Alice Temperley, Lulu Guinness, John Rocha and Julien Macdonald.

Mark Shand, founder of the Elephant Family, said, “Habitat loss and human-elephant conflict are threatening the existence of the wild Asian elephant, with the species population shrinking over 90 per cent in the last 100 years. If current trends continue, the Asian elephant will cease to exist in the wild by 2050. Elephant Parade London is an exciting, innovative event that will significantly help to raise public and political awareness of this critical issue. We are incredibly grateful to salesforce.com for its tremendous support and enthusiasm for our campaign.”

Isabel Kelly, international director of the Salesforce.com Foundation, added: “Salesforce.com’s unique integrated philanthropy model in which the company contributes 1% time, 1% equity, and 1% product to nonprofits, allows us to nurture and support positive change through programmes such as the Elephant Parade London. In addition to building the online petition Web site, we are also organising a number of volunteer initiatives involving people from across our organisation and from our customers and partners to support Elephant Family in launching the campaign.”

Other sponsors of the salesforce.com Happy Herd include Acorn Localizations, Kingpin Communications, LEWIS PR and Whiteoaks.

Working with the Wildlife Trust of India, funds raised by the Elephant Parade London will be used to buy and manage vital wildlife habitat across Asia. Elephant Family will also invest funds in community education projects across Asia, highlighting the commercial, cultural and ecological significance of Asian elephants.

The 1/1/1 Model
The idea behind salesforce.com’s1/1/1 model is to harness the power of a company’s resources, such as the intellectual wealth of its employees, technology or products and financial resources to improve communities and promote compassionate capitalism. When all three elements are deployed together, companies can ensure a dedicated focus and greater impact on the nonprofits and causes whose missions they’re trying to empower.

Using the 1/1/1 model, salesforce.com has given:
• 1% Time: Salesforce.com employees are awarded 6 paid days of volunteer time to use over the course of a year. To date, 178,000 hours have been donated by employees.
• 1% Product: The Salesforce.com Foundation facilitates the donation and discount of Salesforce CRM licenses to nonprofits helping them to increase their operating effectiveness and focus more resources on their core mission. 8,000 nonprofits in 70 countries are benefiting from these licenses today.
• 1% Equity: Using 1 per cent of founding stock to offer grants focused on technology innovation in nonprofits and youth development programs, salesforce.com has given nearly $20 million in grants to qualified nonprofits.

About salesforce.com
Salesforce.com is the enterprise cloud computing company. The company's portfolio of Salesforce CRM applications, available at http://www.salesforce.com/uk/products/, has revolutionised the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company’s Force.com platform (http://www.salesforce.com/uk/platform/) helps customers, partners and developers to quickly build powerful business applications to run every part of the enterprise in the cloud. Based on salesforce.com’s real-time, multitenant architecture, Salesforce CRM and Force.com offer the fastest path to customer success with cloud computing.

As of January 31, 2010, salesforce.com manages customer information for approximately 72,500 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol \"CRM”. For more information please visit http://www.salesforce.com/uk

About the Salesforce.com Foundation
The Salesforce.com Foundation is the global leader in integrating philanthropy and business through its 1/1/1 integrated philanthropy model http://www.sharethemodel.org. The 1/1/1 model harnesses the power of salesforce.com’s people and technology through 1% Time, 1% Equity and 1% Product to increase the effectiveness of nonprofits in pursuing their social missions. Since the Foundation’s inception in 1999, employees have given more than 178,000 hours of their time; more than 8,000 nonprofits in 70 countries are using donated and discounted Salesforce CRM licenses as part of the Foundation’s 1% Product Donation Program http://www.salesforcefoundation.org/product; and numerous organisations are benefiting from technology-related grants. For more information on the Salesforce.com Foundation, please visit http://www.salesforcefoundation.org.


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