Digital signage company gains 100% sales productivity increase with the Sales Cloud

The Service Cloud enables enhanced customer service, satisfaction and loyalty

LONDON, UK – Thursday 29 April, 2010 –, the enterprise cloud computing company, today announced that Remote Media, a digital signage company, has implemented the Sales Cloud and Service Cloud from enabling it to boost sales productivity and enhance customer service delivery. Since migrating to the new solution, the company has experienced a 100% increase in sales productivity and a ten-fold increase in digital signage trial requests. Following a roll out of Salesforce CRM in just two months, Remote Media now has drill-down, at-a-glance insight into the most lucrative sales opportunities, ensuring effective targeting and immediate follow-up.
Working in the cloud provides the entire organisation – together with a global network of channel partners – with a shared, real-time view of each digital signage customer and prospect as well as a completely integrated, end-to-end system for managing each relationship. For SME organisations like Remote Media, this is key in driving business growth.
The Sales Cloud, the world’s leading sales force automation application, provides a powerful set of tools for all sales processes, including forecasts and in-depth analysis of business critical sales information to be used in contact, lead and opportunity management. Remote Media can now automatically manage all requests from customers and prospects – from tracking the request when a prospect registers their interest on the company’s website, to managing free trials, order processing, license key management and billing.
The Service Cloud enables staff to not only join cloud conversations with customers and prospects but also to provide them with high-quality support as and when required.
“For a small but fast-growing company like Remote Media, it is critically important that sales processes are streamlined and efficient. Before we moved to the cloud, our sales environment was concentrated around a hardware-based, on-premise client-server infrastructure, based on spreadsheets and other disconnected sales systems,” says Remote Media’s chief executive officer, Jason Cremins. “This made it difficult for us to obtain a 360-degree real-time view of each customer relationship.
“We decided that we needed a new approach to enable us to achieve sustained data quality and sales, marketing and service effectiveness. We were already using cloud computing for our own product offering and seeing great benefits from that,” adds Cremins. “It was a natural next step to adopt the cloud computing strategy for our own internal operations.”
Positive Results
Through standardising on, Remote Media has been able to respond more quickly and effectively to customer needs and thereby enhance customer service, satisfaction and loyalty.
With both the company and the demand for ‘signagelive’ growing rapidly, it is a key benefit that the cloud computing model has been able to scale seamlessly in line with business growth. Equally, data quality has been transformed now that the entire business – and extended channel network – share a single unified real-time view of global information.
“Implementing the Sales Cloud and Service Cloud has revolutionised our approach to sales and customer service,” adds Cremins. “Today, our entire business model rests on Salesforce CRM. We would strongly recommend it to all SMEs who, like ourselves, are focused both on dynamic growth and delivering the best possible customer service.”
Underlining the success Remote Media has achieved through the use of the Sales Cloud and Service Cloud, the company was recently selected for this year’s Smarta 100, a list of the UK’s 100 most exceptional SMEs. Remote Media was chosen as a result of its companywide commitment to providing exceptional customer service.

Notes to Editors

About signagelive from Remote Media
signagelive® from Remote Media is an award winning digital signage platform providing the simplest and most cost effective solution for management of multi-site digital signage networks.

signagelive® has been developed in conjunction with the UK’s leading retailers, media and corporate companies and is used daily to update and manage 1,000s of digital signage screens located in both the UK and across the world.

Unlike other digital signage software solutions, signagelive® is a SaaS (software-as-a-service) solution and requires no software installation or commissioning, providing everything users need to control and manage their digital signage network from their web browser at the ‘click of a mouse’ anywhere in the world.

About is the enterprise cloud computing company. Based on’s real-time, multitenant architecture, the company’s platform and CRM applications ( have revolutionized the way companies collaborate and communicate with their customers, including:

• The Sales Cloud, for sales force automation and contact management

• The Service Cloud, for customer service and support solutions

• Chatter, for social collaboration

• The platform, for custom application development

• The AppExchange, the world’s leading marketplace for enterprise cloud computing applications offers the fastest path to customer success with cloud computing. As of January 31, 2010, manages customer information for approximately 72,500 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol \"CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.