Chairman and CEO Marc Benioff to deliver keynote

Global industry leaders from BMC and CA to present at 8th September event

LONDON – Sept. 1, 2010: (NYSE: CRM), the enterprise cloud computing company, today announced Cloudforce 2010: London, the largest cloud computing event in the UK. This industry, customer and developer event is being held on Wednesday, 8th September, 2010 at the Royal Festival Hall, Southbank Centre in London.

With the arrival of Salesforce Chatter, this landmark event will showcase Cloud 2 technologies, the next generation of enterprise cloud computing that is social, mobile and real-time. Industry leaders including BMC and CA will participate alongside to deliver their vision of this next-generation of enterprise computing, and attendees will also hear from visionary business leaders on how Chatter is delivering a better way to work in the enterprise. Cloudforce 2010: London will provide the roadmap for cloud computing in the UK by bringing together industry luminaries, more than 35 cloud leaders on the tradeshow floor and 17 expert-led breakout sessions. Chairman and CEO Marc Benioff will deliver the event’s keynote speech at 10:00 am BST. A live audiocast of Benioff's presentation will be available at and live videocast at A short question and answer session with Benioff will also be audiocast at approximately 12:30 pm BST and will be available at

Customer Success with Salesforce Chatter
Since Chatter became available in late June, nearly 20,000 customers – roughly one-quarter of’s customer base - have deployed the social collaboration technology. Attendees will be the first to see the latest announcements and innovations for Chatter and learn how to succeed with the Sales Cloud 2, Service Cloud 2 and the enterprise cloud computing platform.

Developer Success with Chatter and developers eager to innovate on the industry's first enterprise social platform can hear the latest on how Chatter enables businesses to build Cloud 2 apps. Breakout sessions will show how developers can create new, social apps or enhance existing apps built natively on the platform using a rich set of pre-built social components.

Additional Resources
- Register for the live webcast:
- Follow @salesforce on Twitter and join the conversation with #Cloudforce
- Become a fan of on Facebook:
- For customers, visit for guides, FAQs and tutorials on how to turn on Chatter and use within the organization
- For developers, to learn more about building Cloud 2 apps and adding social capabilities to existing apps go to