London, 01, June 2011 –, the enterprise cloud computing company, has announced that market momentum continues to build among SMEs for the latest version of the company’s application development platform,, the only proven, enterprise class Platform as a Service for building Cloud 2 apps that are social, mobile and open.

Start-ups and growing businesses, in particular, are adopting to run their business, all in the cloud. These businesses are attracted by its ability to speed up the application development process by eliminating the complexity of managing and maintaining software and hardware infrastructure.

“ is levelling the playing field for SMEs, enabling them to compete on equal terms with their larger enterprise peers,” says Steve Garnett, chairman EMEA, “Reducing time to market is key for any SME looking to survive and thrive in today’s competitive business arena. And can help them to achieve this.”

Enabling SMEs to further streamline the development process, the platform is open and easily accessible by other cloud apps and platforms such as Amazon Web Services, Google App Engine and more via its powerful Web services APIs.

With time at a particular premium for SMEs, the ability of to support the new generation of real-time enterprise applications that are open, social, mobile and built in the cloud is a key benefit. Chatter, the company’s private, secure corporate social network, is integral to, giving developers immediate access to next-generation social capabilities and helping to support collaboration by enabling SME employees to keep in touch with everything happening within their business environment.

The latest Cloud 2-driven mobile capabilities bring particularly compelling benefits to SMEs, driving business agility by allowing them to access their critical business applications on their smartphone or tablet when they are on the road. And with the latest version of, it is easier than ever for smaller businesses to build and deploy customised mobile applications. Administrators of all skill levels can create mobile applications with point-and-click ease that work across BlackBerry, iPhone, Windows and other popular mobile devices.

SMEs currently benefiting from the use of the platform to drive rapid application development include international environmental organisation, Planet Positive and pioneering environmental management company, The Green House.

Planet Positive has used the platform to build an environmental certification app that allows SMEs to complete an online assessment and receive certification at a fraction of the cost of traditional means. This has enabled SMEs to demonstrate their green credentials and has also helped large organisations to use Planet Positive certification as a sustainability criterion in their procurement process.

Steve Malkin, UK CEO, explains the benefits of the technology: “The beauty is that we have not had to worry about any of the infrastructure. We have no worries about security, language or up-time. The speed for our customers is also phenomenal. Our customers can get through the data gathering process in 40 minutes and can become certified in less than 14 days.”

Since switching over from a predominantly manual system six months ago, The Green House has used the platform to develop a broad range of custom applications. These are focused on helping its clients meet and exceed their environmental responsibilities and in particular on streamlining waste collection processes.

According to Phillip Mossop, co-founder and development director of The Green House, “Using the platform, in particular, has revolutionised the way we do business. It has enabled us to deliver a completely different proposition to our clients and opened up new markets to us, allowing us to achieve inside three months what it took us three years to achieve with our previous system.”

About Planet Positive
Planet Positive is an international certification and environmental management system for businesses, products, buildings and services. Planet Positive certification signifies that a business is committed to reducing carbon emissions and improving sustainability.

Planet Positive’s online Business Certification process is designed specifically for SMEs and removes the need for consultant-based assessments, making sustainability fast, simple and cost-effective.

For more information, please visit

About is the enterprise cloud computing company that has transformed the way companies collaborate and communicate. is leading the effort to bring Cloud 2, the next paradigm for computing, to the enterprise by offering its customers the social collaboration, mobility and openness that are the hallmark of this new world. The company’s platform and application services include:

● Salesforce Chatter, a private social network for your enterprise
● The Sales Cloud, for sales force automation and contact management
● The Service Cloud, for customer service and support solutions
● Radian6, for social media monitoring and engagement
● The Jigsaw Data Cloud, for data integrity and quality
● The platform, for custom application development
● Heroku, for building social and mobile apps in Ruby
● The AppExchange, the world’s leading marketplace for enterprise cloud computing applications offers the fastest path to customer success with cloud computing. As of April 30, 2011, manages customer information for approximately 97,700 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol \"CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.


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