London, 07, June 2011 –, the enterprise cloud computing company, has announced that Acertis Cloud is achieving dynamic growth and driving competitive edge thanks to the latest version of’s application development platform,, a Cloud 2 platform with new services for building Cloud 2 apps.

Acertis Cloud, which runs its whole business in the cloud using Salesforce CRM, was attracted to by its ability to speed up the application development process by eliminating the complexity of managing and maintaining software and hardware infrastructure.

Today, it is using to develop its own customised project management system incorporating timesheets, expenses and assorted operational items.

Mark Orsborn, director of Acertis Cloud, highlights the platform’s key benefits. “It comes down to speed and ease of deployment, both of which are major issues for SMEs. It is easy to rapidly prototype applications and assess whether or not they are going to work. I have worked with numerous technology solutions in the past and nothing has compared with in terms of ease and speed of both prototyping and development.

“The platform also has a key role to play in streamlining the management decision-making process,” he adds. “The ability to use function-specific apps that enable you to see real-time performance dashboards, to monitor finance, marketing, HR and workflow, to see the sales pipeline and to estimate cash flow, are massive value adds for any business owner. And the ability to collaborate on projects at anytime from anywhere is equally key.”

“ is levelling the playing field for SMEs, enabling them to compete on equal terms with their larger enterprise peers,” says Steve Garnett, chairman EMEA, “Acertis Cloud is a classic example of a small business that has achieved competitive edge and dynamic growth in its chosen markets thanks to the use of the application.”

About is the enterprise cloud computing company that has transformed the way companies collaborate and communicate. is leading the effort to bring Cloud 2, the next paradigm for computing, to the enterprise by offering its customers the social collaboration, mobility and openness that are the hallmark of this new world. The company’s platform and application services include:

● Salesforce Chatter, a private social network for your enterprise
● The Sales Cloud, for sales force automation and contact management
● The Service Cloud, for customer service and support solutions
● Radian6, for social media monitoring and engagement
● The Jigsaw Data Cloud, for data integrity and quality
● The platform, for custom application development
● Heroku, for building social and mobile apps in Ruby
● The AppExchange, the world’s leading marketplace for enterprise cloud computing applications offers the fastest path to customer success with cloud computing. As of April 30, 2011, manages customer information for approximately 97,700 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol \"CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.


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