London, UK, 17, June 2011 –, the enterprise cloud computing company, has announced that Angels Den, a business which brings together angel investors and entrepreneurs, has chosen Salesforce CRM to drive rapid growth - by streamlining the process of rolling out, setting up and managing new regional sites.

The implementation positions the company well to take advantage of the social, mobile and collaborative features of the next generation of cloud computing, Cloud 2.

As Susan Holmes, IT director, Angels Den explains, “opting for’s cloud computing solutions brings us benefits today in terms of streamlined business efficiencies, enhanced business agility and time and cost savings but the social and collaborative aspects of Cloud 2 also provide future-proofing. We can tap into the advanced functionality of the solutions as and when required.”

Angels Den’s decision to migrate to the cloud was driven by its need for a solution capable of supporting its rapid speed of growth by streamlining the process of opening new regional offices. Before implementing Salesforce CRM, Angels Den used an in-house CRM system which offered no integration. This made setting up new offices complex and time-consuming.

Today, the reverse is true. As Holmes outlines, “Using Salesforce CRM allows us to replicate our existing business processes in newly-established offices, enabling us to achieve a consistent approach across the whole organisation that is scalable as we grow.

“It is like having Angel’s Den ‘in a box’,” she adds. “It makes it easier for us to expand to new areas. Previously, we had to deal with time-consuming administrative and technical issues before we could set up a new region. Today, with the help of Salesforce CRM, the process is quicker and more efficient. At the same time, the system’s ease-of-use has reduced training time for a new area from several weeks to a few days.

“We have received great feedback internally from regional managers,” she adds. “Critically, Salesforce CRM has enabled us to integrate our existing back-end database with an easy-to-use front end, with which everyone, regardless of technical expertise, has been able to interact.”

“Managers can immediately see the benefit in time savings,” Holmes continues. “For example, they used to have to manually email out details of new registrants. Angels Den can now set these up to be sent out by Salesforce.”

By providing the option for ‘franchisees’ to log cases, the new approach has also reduced the number of email queries which the head office previously received from the regional sites.

“The whole process is helping us to continuously improve our customer experience,” says Holmes. “It is now easier to plan our sales strategy, track our sales performance by region and ensure our branding is consistent.”

Streamlined Operations

Salesforce CRM also helps Angels Den to streamline its ‘customer facing’ business operations – and to take advantage of some of the social features of Cloud 2. By using Service Cloud, the company can instantly send an automated email response to any entrepreneur or investor registering an interest, informing them of the name of their regional manager. A task is then created for that regional manager, telling them to contact the registrant directly.

Equally, again with the help of Service Cloud, Angels Den can now monitor its speed of response to enquiries and rapidly assess the number of issues being dealt with at any one time.

Salesforce CRM has also helped reduce time taken setting up meetings between angel investors and entrepreneurs. As Holmes confirms, “it used to take a day or two to complete all the manual forms for our monthly SpeedFunding™ event. We can now do this in the cloud using Salesforce in about five minutes.”

And by opting for Service Cloud, Angels Den will in the future be able to extend their levels of engagement with angel investors and entrepreneurs across any social community, including Twitter, Facebook and other social networks. And as the company continues to expand, it will be able to continue to scale its operations quickly and easily to meet growing volumes of service issues.


About Angels Den (
Angels Den connects entrepreneurs and business owners with angel investors (High Net Worth individuals). It is one of the largest global Angel networks with over 4,000 Angels registered worldwide.

It is also one of the most active Angel Networks in the world running over six SpeedFunding™ events per month in the UK and Asia. Angels Den is the only company to offer pitching to Angels on a one-to-one basis.

SpeedFunding™ is a highly effective matching mechanism with 90% of entrepreneurs finding at least one interested Angel and vice versa. Over 3,000 individual pitches, on average, take place a year between entrepreneurs and angel investors giving Angels Den’s entrepreneurs the best chance of securing funding.

Angels Den Head Office
Angels Den 20 New House Park, St Albans, Herts, AL1 1UB
Registered in England and Wales Company no. 5860475. VAT no. 893 240709

About is the enterprise cloud computing company that has transformed the way companies collaborate and communicate. is leading the effort to bring Cloud 2, the next paradigm for computing, to the enterprise by offering its customers the social collaboration, mobility and openness that are the hallmark of this new world. The company’s platform and application services include:

● Salesforce Chatter, a private social network for your enterprise
● The Sales Cloud, for sales force automation and contact management
● The Service Cloud, for customer service and support solutions
● Radian6, for social media monitoring and engagement
● The Jigsaw Data Cloud, for data integrity and quality
● The platform, for custom application development
● Heroku, for building social and mobile apps in Ruby
● The AppExchange, the world’s leading marketplace for enterprise cloud computing applications offers the fastest path to customer success with cloud computing. As of April 30, 2011, manages customer information for approximately 97,700 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol \"CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.

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