Popular music discovery app Shazam saw a 752 percent ROI in just under two months with Tableau CRM
SAN FRANCISCO—August 9, 2017—Salesforce (NYSE: CRM), the global leader in CRM, today announced that Shazam—one of the world’s most popular apps—has successfully deployed Salesforce Tableau CRM, dramatically increasing productivity for the company’s executives and sales leadership. The Shazam app has been downloaded more than 1 billion times and used more than 20 million times each day, across 190 countries. With Tableau CRM, Shazam has improved the quality of data from its massive user base, targeted more granular customer segments and reduced requests for reports from its core analytics team.
In just more than six weeks, Shazam has experienced 752 percent return on investment (ROI) with its Tableau CRM deployment, according to a study by Nucleus Research. Shazam also deployed Tableau CRM without employing external consultants. The deployment provides an average annual benefit of $246,896 due to increased productivity and time saved.
Previously, Shazam relied on spreadsheets for internal reporting and managing sales to advertisers. This meant the organization lacked a single source of truth, with siloed data from various geographies scattered across multiple spreadsheets. Additionally, its analytics team faced a continuous backlog of time-consuming requests for reports from executives and sales teams.
Tableau CRM empowers Shazam’s sales team to run reports on their own to quickly find the insights they need in regards to pipeline, customer segmentation and price optimization. In addition, Shazam’s chief revenue officer is able to get a daily pulse on where the company stands, what opportunities are open and closed and where teams should be focusing their efforts. Business users now have a self-service, easy to use dashboard to surface actionable insights on their own, and analysts can now spend more time performing complex analysis on the data and trends instead of manually pulling and compiling the data for weekly reports. Furthermore, analysts now have 15 percent of their time back—time that was previously spent cleaning data—which can now be spent on tasks better suited to their advanced skills. Beyond productivity, Tableau CRM helps Shazam identify more granular patterns across customers, allowing sales teams to more accurately target their customer base.
“With Tableau CRM, we’ve replaced manual, weekly reports that were sent out to leadership teams with dynamic, self-serve dashboards that are available whenever and wherever our employees are working around the world,” said Pete Miles, vice president of advertising operations, Shazam. “No other product out there brings Shazam as much value to analysts, VPs and even our CRO, who opens the Tableau CRM app every morning to understand how teams are functioning.”
“Tableau CRM offers out of the box capabilities that empower sales users to get up and running quickly with advanced analytics,” said Ketan Karkhanis, GM of Salesforce Analytics. “Shazam has made analytics a front office imperative and not a back office function. When every employee in your company is empowered with actionable insights, they become trailblazers — they do their jobs better, provide more personalized customer experiences and in turn, take the company to new heights.”
“Shazam needed a solution that would help increase efficiency and reduce requests for reports from the core analytics team. Nucleus found that Salesforce Tableau CRM helped increase productivity for the chief revenue officer (CRO), the sales VPs, and the analytics team. In addition, the deployment helped Shazam maintain clean data for improved customer segmentation and more effective sales efforts, said Barbara Peck, principal analyst, Nucleus Research.
Nucleus Research has awarded Shazam a prestigious 2017 ROI Award for its implementation of Tableau CRM. This award recognizes the top 10 companies whose deployment of IT solutions has produced a positive, bottom-line financial ROI.
About Salesforce Analytics
Salesforce Analytics brings the power of reports, dashboards and advanced analytics with AI to the world’s #1 CRM platform. Millions of Salesforce users have used reports and dashboards to quickly look up their data, understand performance and communicate actions and results. Tableau CRM apps for sales, service, marketing and more are pre-configured with role-specific KPIs built in Salesforce, providing users with an intuitive, self-service way to drill into the most up-to-date data, uncover insights, collaborate and take instant action from any device. And now, their analytics journey can continue with Einstein Discovery, using AI to automatically surface CRM insights and recommend actions to accelerate sales, improve customer service and optimize marketing campaigns. Only Salesforce infuses AI and machine learning from start to finish in the CRM experience to guide business users with action-oriented intelligence that allows them to make smarter decisions.
● The Nucleus Research ROI Case Study on Shazam’s use of Tableau CRM is available here: https://www.salesforce.com/form/analytics/shazam-roi-case-study.jsp
○ This ROI study was developed by Nucleus Research. Salesforce has purchased the rights to reprint the ROI study.
● To understand how Shazam uses Tableau CRM, watch: https://www.youtube.com/watch?v=lFbthAmOYRw
● To learn more about Tableau CRM, please visit: https://www.salesforce.com/products/analytics-cloud/overview/
● To learn how Tableau CRM helps every CRM user become a citizen data scientist, please visit: https://trailhead.salesforce.com/en/trails/wave_analytics_explorer
Shazam is one of the most popular apps of all time, used by hundreds of millions of people to magically connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share audio, video, printed or augmented reality content—and lets music fans follow their favorite artists to share in the thrill of discovery. The app has been downloaded over one billion times, in over 190 countries, and users Shazam over 20 million times each day. For more information, please visit www.shazam.com.
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.