AI is brands’ biggest dilemma and solution.
Leveraging AI — including agents — is top of mind for the consumer goods industry, both as a goal to meet and a challenge to navigate.
AI rewrites the trade promotion playbook.
With only 46% of trade promotion spend yielding ROI, companies are looking for better options. Leaders are seeing that AI- and data-driven personalised offers are more effective than tried and tested tactics.
Marketing spend ramps up on social media and beyond.
As they pursue deeper consumer relationships, brands are investing more in social media marketing, digital adverts, and retailers’ digital properties.
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