BMC Software, one of the ten largest publicly traded software companies in the world and a leading provider of IT management solutions, was one of the first traditional software companies to embrace the cloud and social. As the cloud was starting to gain widespread adoption, BMC partnered with salesforce.com to develop Remedyforce, an IT service desk in the cloud that lets IT and users collaborate using new social technologies. In addition to providing social capabilties to its customers, BMC also transformed its own business to become a socially connected business.
Chairman and CEO Bob Beauchamp uses Salesforce Chatter on his iPad to communicate with his 6,000+ employees, share information, and stay on top of everything that’s happening at the company. "I’m now a more connected CEO," says Beauchamp. "I want our employees to feel like they are working for a leading-edge company that is setting the pace—not a follower but a leader."