The Brain Tumour Charity saves money and time - and aims to save lives - with Salesforce
Fiona has just received the devastating news that her son has a brain tumour. But on her first visit to The Brain Tumour Charity’s website, within a few clicks she’s found relevant articles on caring for him – and she knows to ask her son’s surgeon to store a tissue sample that may allow him to have immunotherapy treatment in the future.
“The surgeon is focused on one thing in the operating room: saving a life. It might not occur to them to save a tissue sample, but by arming people with the right information before the procedure we can help them have the best chance of fighting the disease,” said Sarah Lindsell, CEO at The Brain Tumour Charity.
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Keeping lean and scalable drives down costs.
One of The Brain Tumour Charity’s goals is to ensure that for every pound someone donates, 80p goes direct to charitable activities and less than 20p covers fundraising and administration. “Salesforce keeps us lean and scalable, so we can keep operating costs down and ensure more money goes into research,” said Lindsell.
Poor survival rates and lack of government investment means the world’s leading brain tumour charity is kept busy both fundraising and campaigning. And as the largest dedicated funder of research into brain tumours globally, money raised provides information, services and support groups.