With a Facebook fan base that is roughly the size of Hong Kong, Dunkin’ Brands is a leader in using social technologies to connect to customers. The company’s goal is not just to sell product, but to become an integral part of its customers’ daily lives—even after they’ve finished their morning coffee.
Dunkin’s people-first philosophy is evidenced by its Twitter bio, which reads, “America Runs on Dunkin’. @DunkinDonuts Runs on You.” By taking care of its customers, Dunkin’ believes its customers will take care of its brand. This philosophy has fueled phenomenal growth on Facebook—to 7 million fans and counting.