Luxury vacations were once defined by exotic destinations, 1,200 thread count Egyptian sheets, and indulgent spa services. But, today, truly exceptional travel experiences are measured by a provider’s ability to tailor them to an individual’s particular tastes and preferences, accommodating travelers’ needs before they are even expressed. Inspirato with American Express, a members-only destination club with a network of luxury villas stretching from Aspen to Tuscany, uses Salesforce to provide highly personalized service to its individual members and corporate customers.
“To provide the level of service we offer, we need to know everything about our members, their spouses, and their children,” explains David Kallery, President of Inspirato. “We need to know dates of anniversaries, birthdays, and other milestones, which restaurants or golf courses they like—and whether they like to play in the morning or the afternoon. Whether they prefer wine or beer, and their favorite brands. Even what food they want stocked in their refrigerator.”
Inspirato initially tapped Sales Cloud to manage sales of individual and family memberships, and a business product designed for corporate incentives or executive benefits. Salesforce helps the company follow prospects through the entire sales cycle from initial inquiry through closing. Eventually, Inspirato realized Salesforce could benefit other departments and, ultimately, its club members too.
“As the company grew, we knew we needed a system that would ensure we could maintain the high level of service that is fundamental to our member experience,” said Kallery.
Inspirato rolled out Service Cloud to its personal vacation advisors, who help club members plan their vacations, and to the company’s on-site destination concierges, who take care of members once they are in-residence. Customer data is unified in one place so it’s easy for Inspirato employees to get the information they need—a customized UI and integrated telephony mean they can get it fast. And, Chatter helps employees easily share information and collaborate to better serve members.
Inspirato has also built out a robust website where members can check availability of every home in the club’s portfolio, build an itinerary, and even pre-order groceries to be stocked upon arrival.