Uniting Ambition has turned recruitment on its head. Instead of selling to its clients, Uniting Ambition collaborates with them via online communities. Instead of reacting to skills and staffing requirements, it pre-empts them with on-demand talent banks and custom apps.
The company’s pioneering approach has spawned a wave of success. In 2012, the volume of vacancies, placements and prospect calls handled by Uniting Ambition all soared by 200 per cent. 2012 was the very same year Uniting Ambition deployed Salesforce.
“We had an idea of what we wanted; Salesforce is now making it a reality,” says Uniting Ambition’s Founder and Managing Director Adam Shaw. The idea was to forge deeper connections with clients across the entire business. Social technology helped the company make this idea a reality.
“With social technology, we can bring our clients together in a community and interact with them more effectively and frequently,” says Shaw. “And the more we know about our clients, the more we can improve our services to meet their recruitment needs.”
To support its vision for a more collaborative approach to recruitment, Uniting Ambition deployed Salesforce Communities powered by Salesforce Chatter and Sales Cloud. It also went one step further and began building business apps with the Salesforce Platform. David Axon, Uniting Ambition’s CIO, comments: “Salesforce was the only solution that could provide an end-to-end solution for our business and deliver the social technology that we needed.”