Social media is changing virtually every industry, including recruiting and executive search. The explosive popularity of professional social networks makes potential job candidates easier to find. Heidrick & Struggles, a leading global executive search firm since 1953, is keeping pace with social innovation by expanding to offer leadership consulting services.
It all started when a legacy database couldn’t support the firm’s evolving leadership advisory needs and service offerings. Using Salesforce, Heidrick & Struggles developed a new, social system that is a pillar of the company’s successful transformation.
“We chose the Salesforce Platform because of its cloud delivery, extensibility, and robust mobile capabilities,” says Alwin Brunner, CIO. “And, with automatic upgrades included, we know that our new system won’t become obsolete.”
Sales Cloud provides contact management—both for candidates and clients—so the firm can seamlessly deliver on its core business. Customized apps—built with the Salesforce Platform—follow candidates through their careers and help Heidrick & Struggles support each candidate or client’s individual needs. Since candidates can later turn into clients, it’s important that the company delivers fantastic service at every touch point, every time.
In addition to CRM, the new system encompasses full social capabilities. Chatter gives all of the company’s 1,400+ employees the ability to collaborate and quickly share information. At a recent event, the firm set up a special Chatter community for partners—who were quickly able to ask questions, share ideas, and even schedule upcoming events in real time. In the future, the company plans to launch additional social features that allow for quicker turnaround of client deliverables and ease of communications.
Mobile access lets Heidrick & Struggles employees view and update records from their iPads, iPhones, and BlackBerry devices. “With our workforce spread over 38 countries—and often in the field—mobile access is a game changer,” says Brunner. “And with Chatter mobile, they can collaborate from anywhere.”
As Facebook, LinkedIn, and Twitter are increasingly part of people’s daily lives, social is becoming a key channel for keeping in touch with candidates and building community. Integration with social networks also helps Heidrick & Struggles learn more about candidates and clients, and understand how others see them. “Marketing Cloud will help the company see a public view of potential candidates and whether they’re an influencer or thought leader,” explains Brunner. “We’re enhancing our processes in ways we couldn’t have imagined just a few years ago.”