London ExCeL, 21st May 2015.

Breakout Sessions

(all breakout sessions are first come, first served)

Sales

Sales Cloud: Grow Sales Faster

Sales has always been about building connections, and technology is transforming how we establish and grow those connections. How do today's successful companies use cutting edge technology to grow sales faster? Come hear from Sales Cloud executives and industry leading customers to learn how your sales teams can be more productive, gain more insight into their business, and engage their prospects to grow sales faster - from anywhere. Be the first to see the newest Sales Cloud features demoed on stage!

Data.com: Grow Faster with the Right Data at the Right Moment

Looking for an edge in how you sell and market to customers? Successful companies know their customers and prospects better, connect to them faster, and make better data-driven decisions when they have the right data at the right moment. Salesforce Data.com brings the best B2B customer data into the #1 CRM so you get more insights, more sales opportunities, and cleaner data -- all right where your team works, helping boost your sales productivity. Join us to hear how Salesforce Data.com customers see increased CRM adoption, shorter sales cycles, and faster growth.

Service

Service Cloud: Deliver the Future of Customer Service Today

Customer experience is overtaking product and price as the #1 brand differentiator. How is your company leveraging this industry change? Join us to learn how the most successful organizations are using Service Cloud to transform their businesses with a service-first strategy. Come learn how to prepare your organization for the future and drive customer satisfaction by delivering more personalized service in a smarter and faster way than ever before.

Desk.com: Customer Service the Small Business Way

Keeping customers happy is essential to growth as a small business. Designed for speed and built for scale, Desk.com gets your fast-growing company up and running with support in just hours with everything you need to deliver fast, customer service. Join us to see how productivity tools help agents close cases faster, a user-friendly knowledge base drives consistency and correctness for agents and for self-service support, and how connecting customer service to other critical parts of your business creates a complete 360-degree view of your customers to personalize every interaction.

Marketing

Marketing Cloud: The Journey is the Reward

Your customers are on a journey. At every turn, they have choices--choices to engage with, buy from, or walk away from your brand. And the stakes are high. If you don't lead your customers through this journey, delivering what they need, when they need it, and how they want to receive it, they'll find someone who does. Join us to learn how the world's most powerful brands are building 1:1 customer journeys across email, mobile, social, web, and more.

Community

Salesforce Community Cloud and The Quantifiable Self

Wearables do contribute to information. In Health, they provide a gateway to all kinds of non-invasive and ingestible monitoring. In Fashion, they signal who is wearing the same dress as you at a cocktail party; and in Information, they deliver tactile notifications. Come see how wearables and Community are changing the way we deliver Health and Beauty advice.

Analytics

Welcome to the Salesforce Wave Analytics Cloud

The world is exploding with amazing new data about your customer: mobile devices, social networks, product sensors. With the Analytics Cloud, you can connect any data, from any source, to everyone in your company. Join us and hear leaders from innovative companies who are uncovering new insights and opportunities from any device.

Platform and apps

Salesforce1 Platform: Build Apps Fast. Build Business Faster

Speed and innovation are today's currency for business as new technologies trigger new opportunities. Join us to hear how you can use Salesforce1 Platform to transform IT to innovate and leapfrog your competition. Learn how to build engaging customer-facing apps and connect them to your business process. Then, see how easy it is for anyone to build mobile apps for employees to work faster from anywhere.

Increase Your Sales and Service Productivity with the AppExchange

With over 2,650 apps on the AppExchange and more than 2.8 million customer installs, you can run your entire business on Salesforce. In this session you will hear from customers some of the best ways to extend Sales and Service Cloud as well as how AppExchange can power solutions for every department with free and paid apps from our partners.

Architecting Engagement Apps

Modern systems are composed from all sorts of pieces, like back-office systems, legacy systems, mobile apps, JavaScript web UIs, third-party services, relational data, NoSQL data, and big data. Effective user engagement requires an architecture that brings all of these pieces together instead of the traditional siloed approach. Join us to learn about the Engagement Architecture and how it can be used to create modern composition-oriented systems.

Building your UI with Salesforce1 Lightning

Modern web and mobile applications need tools for building a modern user interface. Lightning Components and Lightning App Builder are the cornerstone Salesforce1 Lightning features for UI functionality. Lightning Components give developers a modular event-driven architecture to build application components with the ease and tightly coupled platform integration Salesforce developers have come to expect. These components can then be assembled programmatically into your app's UI. Non-programmers and Admins can also use these same components to assemble new apps in the Lightning App Builder. This session will show the inner workings of several Lightning Components and then demonstrate how those components can be surfaced into App Builder to create a drag-and-drop User Interface.

Industry

Salesforce for Communications and Media: Exceeding Consumer Expectations

The digital revolution and the rise of over the top competition are changing communications and media companies as never before. While many focus on what the change means for the medium of content distributors and providers, it's the rapid shifts in consumer expectations that are ultimately driving the transformation occurring within the communications and media industry. Join us to hear how Salesforce is helping to future proof companies as they focus on creating an effortless, personalized experience for their customers.

Reimagining Customer Journeys in Banking & Insurance

A perfect storm of trust and technology change is reshaping client expectations and the competitive landscape in financial services. Additionally, customer loyalty has almost vanished during the last decade in the financial services industry. Therefore, through leveraging the experience of our customers, and the validation of analysts, Salesforce is helping our financial services customers to evolve from a simple transactional relationship to a deeper relationship with clients that is improving customer satisfaction and retention.

Please join us to hear our vision of the Customer Success Platform reimagining your Customer Journeys across the financial services industry, leveraging existing processes and services to deliver an adaptable platform for channels, products, and business lines. In this session we'll discuss systems of pro-active engagement, share practical customer stories, highlight stunningly simple and powerful applications, and offer a roadmap to deliver products appealing to any sales, service and marketing professional in the financial services industry.

Reimagining Retail: Salesforce is Transforming the Retail Customer Experience

Retail will change more in the next three years than it has in the last fifty years. Join Salesforce and a leading Dutch retailer as they discuss their approach to re-imaging the Retail customer experience. The digital revolution has changed everything. New entrants like Uber, Square, Amazon and WarbyParker have upended consumer expectations on making shopping more personalized. Hear key trends around consumer engagement in retail and how Salesforce is the foundation for helping retailers shift from transactions to immersive, engaged experiences.

Welcome to the Customer Success Platform for Manufacturing

Industry, internal, and technological pressures are causing manufacturers to re-think their strategies to better serve customers. Join us as we introduce manufacturing-specific solutions from Salesforce1 that enable manufacturers to transform across multiple processes, and you'll meet a major global manufacturer who has truly become a customer company.

Small Business

Best Practices to Grow Your Small Business with Salesforce

Are you a small business? Want to learn how you can grow your business faster? Come hear from our experts and successful customers who have grown their businesses using Salesforce. Learn how Salesforce can help you do more with less. Learn how to use data to make the best decisions. And how you can drive adoption with simple, but critical tips. You'll also have the chance to pick the brains of our customer speakers, learning from their successes and challenges.

Desk.com: Customer Service the Small Business Way

Keeping customers happy is essential to growth as a small business. Designed for speed and built for scale, Desk.com gets your fast-growing company up and running with support in just hours with everything you need to deliver fast, customer service. Join us to see how productivity tools help agents close cases faster, a user-friendly knowledge base drives consistency and correctness for agents and for self-service support, and how connecting customer service to other critical parts of your business creates a complete 360-degree view of your customers to personalize every interaction.

Salesforce Foundation

Nassau Fundraising, Vera Peerdeman & Move Fundraising, Robert van Boven (session in Dutch)

Friendraising, hoe bouw en onderhoud ik een duurzame relatie met major donors? Fondsenwerving en de waarde van relevantie: WYAIWYG (What you ask is what you get!)

Stichting Onderwijsdata, Jeroen Schutz (session in Dutch)

Hoe kunnen ouders communiceren en betrokken en geinformeerd worden over de resultaten van hun kinderen in het primair onderwijs met Salesforce Communities?

Salesforce Foundation, Ivar Jansen & StepOrange, Bas Visser (session in Dutch)

Corporate philantropy "Creating impact by Giving back" aan de hand van het salesforce 1/1/1 model. Fondsenwerving 3.0, inzage in de onbegrensde mogelijkheden van Converse, de meest innovatieve fondsenwervings CRM oplossing in Nederland, ontwikkeld op het krachtige Salesforce platform.

CISIS Implementatiemanagement, Martin Bijl (session in Dutch)

CRM Ontwikkelkracht voor non profit organisaties. Samenwerken aan succesvolle commerciële slagkracht en duurzame doorontwikkeling van relatiemanagement op basis van een heldere visie.

Growing Minds, Tarek van der Linde (session in Dutch)

Omnichannel marketing: de kracht van een zorgvuldige Supporter Journey met Salesforce Marketing Cloud.

Set the stage to inspire and engage.

London ExCeL, 21st May 2015.

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