“The business of business is to make the world a better place.”

-Marc Benioff, Chairman & Co-CEO, Salesforce

Salesforce is committed to a set of core values—trust, customer success, innovation, and equality for every human being.



Trust is our #1 value—nothing is more important than the open, transparent relationship we have with our customers and all of our stakeholders, including our employees, partners, and communities.

If you trust a business you'll buy more. If you trust your boss, you'll commit to the company. Trust is at the heart of our relationships, whether personal or professional. It starts with trust in ourselves, our colleagues, our employees and our teams. And customers can see the effect of trust too, as we look after the planet, and take care of our teams. Join us for a fascinating discussion about trust, what is it, how do we create it and what it can do for us?

Session Title: Planet Trust: How trust became the most important value in business
Time: 12:45 - 13:30
Room: Capital Suite 11

Panel Moderator:
Vera Hartmuth, Marketing Director, Salesforce


  • Lily Cole, Model, advocate for sociopolitical and environmental issues and founder of Impossible.com
  • Goeff Holt, First quadriplegic yachtsman to sail single handed around Britain and founder & CEO Wetwheels
  • Alicia Clegg, Freelance Writer including FT, The Stanford Social Innovation Review, People Management and the Guardian


Supporting and driving innovation is one of our core values at Salesforce and nowhere is that more true than in the UK - a country of innovators. But who's really out there, at the coalface, changing our economy and creating new ways to do business? In this session we'll go on a journey with four innovators in different fields who are changing the world. From start-up tech, and the Salesforce ecosystem, to the future of apprenticeships and what government wants to see from innovators. Prepare to be inspired and surprised as we look at the future of our innovation nation.

Session Title: Innovation nation: Lessons from the frontline
Time: 13:45 -14:30
Room: Capital Suite 11

Panel Moderator:
Simon Redfern, VP Communications EMEA, Salesforce




Equality is a core value at Salesforce. We believe that businesses can be powerful platforms for social change and that our higher purpose is to drive Equality for all.
The Fourth Industrial Revolution offers huge potential to transform and realign our economies and societies, however there is also an increasing realisation that the Fourth Industrial Revolution could also exacerbate problems for people and the planet if action is not taken. As the world changes around us, what is our responsibility to ensure that we bring everyone along in the era of technology, business, and social advances? Join this special session to be inspired by business and society leaders on how they are using their voices and influence to help create positive change in the world around them.

Session Title: Using Your Platform For Change: How to be an Equality Champion
Time: 14:45 - 15:30
Room: Capital Suite 11

Panel Moderator:
Trish Halpin, Editor-in-Chief, Marie Claire UK

Scott Weber, President, Interpeace
Dion McKenzie, Chairman & Co-founder, Colorintech
Dr Rosena Allin-Khan, MP
Caroline Casey, Founder of The Valuable 500