Celia is a proven pioneer in emerging technology companies and has extensive experience in leadership and creative roles across the digital sector. In 2015, Celia became CEO of Rated People,an innovative online marketplace connecting homeowners with skilled local tradespeople.
Prior to joining Rated People, she led strategy and product marketing for T-Mobile as Executive Vice-President of Marketing and Head of Product and has also worked at IDEO, the world’s leading product design and innovation consultancy. Celia headed up the marketing team for Xtime (sold to Cox Automotive), the leading retention solution for the retail automotive industry, where she helped grow the company tenfold. She also served as CEO at WeeWorld, a social gaming company.
At Rated People, Celia is driving the company’s mission to deliver ‘better homes, better work, better lives’. Rated People is changing the face of the trades industry across the UK, disrupting the old-fashioned model of directories and flyers with an on-demand digital marketplace model. Rated
People has amassed a huge set of ratings and reviews of tradespeople over the past 12 years. In the past year, it has seen around 1 million jobs posted by homeowners on its site, with a total job value of circa £2 billion.
Celia is passionate about inspiring the next generation of entrepreneurs and can be found mentoring early-stage start-ups in her spare time. A champion for Coder Dojo (with a particular interest in teaching young girls to code), she regularly speaks at industry events and talks passionately about getting more people into well-paid, skilled and satisfying work, including young people and apprentices.
Celia graduated from Harvard University and has an MBA from the MIT Sloan School of Management.