For the 8th edition of our “State of Marketing” report, Salesforce Research surveyed 6,000 marketing leaders worldwide, and analyzed over 2 trillion outbound marketing communications, to discover how marketers are:
Evolving priorities in the face of economic uncertainty.
Preparing for the retirement of third-party cookies.
Removing silos to enhance the customer experience.
Innovating to meet evolving customer needs.
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*Source: Salesforce Customer Success Metrics Survey, conducted 2015-2019 among 7000+ customers randomly selected. Response sizes per question vary.