Email continues to be the workhorse of most retailer's digital marketing programs, returning an average of £38 for every £1 spent. Today's top marketers are moving beyond batch and blast tactics to create meaningful email messaging that is personalised for each shopper at scale.
Speakers from Salesforce will focus on three key ways email is used to drive shopper engagement:
- content creation
- personalisation tactics
- shopper journeys.
You'll learn best practices, common use cases and see a live demo of Email Studio.
Watch now and “get in” on the secret many retail marketers already know - email can be the most powerful engagement tool in your digital marketing toolbox!