Ritchie Hale, Chief Innovation Officer, TouchCR
Suyog Deshpande, Director, Product Marketing, Salesforce
Angela Tonis, Director, Solution Engineering, Salesforce
Consumer Goods companies have been traditionally focused on getting excellent products to market. The companies are typically product or brand-centric, and they operate in silos for what’s best for the overall brand. However, with the immense competition from online retailers and changing consumer expectations, it is important the the consumer goods companies get better insights about their end customer, channel partners and field sales to deliver exception customer experience. However, the consumer goods companies starve for actionable insights about their customers and channels.
The reason consumer insights are limited is because most companies are still stuck in the traditional analytics tools that are static and disconnected. The intelligent experience is inaccessible to most companies, especially business users, because of the limitations of traditional BI and standard visualization tools. Although the companies have a lot of sales data, it becomes a mammoth task to unlock insights from that data at a right time, on a right device, for a right business user.
Hear from our customer and understand how Einstein Analytics by Salesforce helps them get intelligent experience to every business user and channel partner and how they deliver exception customer experience.