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Aligning Sales & Marketing. Five Strategies for a Successful Global Implementation of Pardot

Aligning Sales & Marketing

Five Strategies for a Successful Global Implementation of Pardot

Change is never easy in a large, global organization, so migrating marketing automation systems can sound like a pretty daunting project. The good news is that this process has been mastered and large organizations are making the switch and quickly finding success. Join us to learn 5 critical success strategies from a Trailblazer in B2B marketing at Sodexo who was able to migrate to Pardot in under 90 days. You'll also hear from the partner that enabled their seamless transition. Attendees will walk away with best practices around asset migration, creating use cases for multiple stakeholders, training across time zones and leveraging a Pardot maturity model to align stakeholder expectations.


Clementina Angelino, Product Marketing Manager, Salesforce Pardot, EMEA & UK

Jennie Vinson, Director of Engagement Marketing, Sodexo

Casey Cheshire, Founder & CMO, Cheshire Impact


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