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Innovate Together: Accelerating To A Digital Future - Managing Your Opportunity and Risk

The forces of change over the past 12 months have dramatically accelerated company plans from all industries and none more so than Media. The battle for audience attention, the transition to new ways of production, and the increasing opportunities for new revenue streams are top of the agenda for Media leaders over the next decade. In this session, Alex Mahon, CEO of Channel 4, will discuss both the enormous opportunities and risks the acceleration to a digital future has brought and how she is leading her teams through an ambitious transformation program that puts her customer at the heart of decision making, diversifying new revenue streams and prioritising digital growth.

In this session you’ll learn:

  • The importance of putting your customer/your audience at the centre of your transformation
  • How to maximise the potential of new digital-first revenue streams
  • How to win the battle for audience engagement


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