Here's what to do about it.
The consumer goods sector has rarely faced greater upheaval - across both its supply chain and against the backdrop of economic uncertainity and ever-increasing inflation.
Yet at the same time it’s hemorrhaging billions each year in wasted investment thanks to poorly managed trade promotions. But it doesn’t have to be that way.
Read our latest report written in conjunction with The Grocer where we explore the power of a winning promotional strategy - and of course how to get there.