Nucleus Research: Salesforce Marketing Cloud and Amplify
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According to a third party report produced by Nucleus Research, “Amplify Credit Union's sales team scored a $1.4 million profit recognized over a full year and a 400% increase in production — with help from Salesforce Marketing Cloud.” Additionally, they saw a 11x ROI and an annual benefit of $2.7 million. Amplify would have needed to double its advertising spend with its prior marketing program to achieve the same number of leads per month as it does now.
Using Marketing Cloud, the Amplify team gained real results, including:
Cost per lead decreased by 50%.
The number of hours devoted to reporting decreased by 98%.
Increased the number of leads generated for the same advertising spend, using its own CRM data to target advertising.
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