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The State of Marketing Leadership

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The State of Marketing Leadership
 

For The State of Marketing Leadership,, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles—whether director, VP, or CMO
Key Findings Include:

  • 86% of senior-level marketers agree that it’s absolutely critical or very important to create a cohesive customer journey.
  • 56% of enterprise companies have a customer journey strategy, vs. 33% of mid-sized companies and 27% of small businesses.
  • The top three challenges facing senior-level marketers: budgetary constraints, quantifying marketing’s ROI, and creating personalized experiences.
  • Among marketers who have fully integrated customer data (only 17%), 97% said they are now successfully creating a cohesive customer journey.

The full report also includes charts segmented by B2B vs. B2C and enterprise, mid-sized, and small business.

 

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The most comprehensive marketing report of 2015 is here. Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Inside this second annual report, you get an unparalleled look at the modern marketer’s mindset, including:

  • 3 most pressing business challenges
  • Top 5 areas for increased spending
  • Biggest changes from 2014
  • Hottest trends in social, mobile, and email marketing

Plus, see exclusive executive summaries from nine countries and regions. Download now and see how your marketing goals and strategies stack up.

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