ForThe State of Marketing Leadership,, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than900 senior-level marketerson LinkedIn to learn what’s top-of-mind in their roles—whether director, VP, or CMOKey Findings Include:
86% of senior-level marketers agree that it’s absolutely critical or very important to create a cohesive customer journey.
56% of enterprise companies have a customer journey strategy, vs. 33% of mid-sized companies and 27% of small businesses.
The top three challenges facing senior-level marketers: budgetary constraints, quantifying marketing’s ROI, and creating personalized experiences.
Among marketers who have fully integrated customer data (only 17%), 97% said they are now successfully creating a cohesive customer journey.
The full report also includes charts segmented by B2B vs. B2C and enterprise, mid-sized, and small business.