Towards a more connected and engaged luxury.

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Luxury companies are implementing new strategies that are more efficient, more resilient and more customer-centric. But they cannot succeed in accelerating their digital transformation without a perfect command of key issues.

Led by Publicis Luxe and Epsilon, experts in the deployment of luxury and premium brands, and Salesforce, world leader in CRM software, this study presents:

Strategic insight into the acceleration of a fundamental trend: the rise of e-commerce and its corollary, omni-channel.
Avoiding the pitfalls associated with omni-channel strategies.
Interacting authentically with the powerful Generation Z.
Understanding the changing expectations of consumers.
Committing to environmental and social guarantees.
 

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