Luxury companies are implementing new strategies that are more efficient, more resilient and more customer-centric. But they cannot succeed in accelerating their digital transformation without a perfect command of key issues.
Led by Publicis Luxe and Epsilon, experts in the deployment of luxury and premium brands, and Salesforce, world leader in CRM software, this study presents:
- Strategic insight into the acceleration of a fundamental trend: the rise of e-commerce and its corollary, omni-channel.
- Avoiding the pitfalls associated with omni-channel strategies.
- Interacting authentically with the powerful Generation Z.
- Understanding the changing expectations of consumers.
- Committing to environmental and social guarantees.